---
title: "Earnings Deep Dive | Weimob FY2021 — Rev ¥2.69B (+36%), First Adjusted Loss"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-04-30T12:00:00+08:00"
canonical: "https://ffcap.cn/en/research/20220429a0ep2000"
source: "https://ffcap.cn/en/research/20220429a0ep2000"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220429A0EP2000"
---

# Earnings Deep Dive | Weimob FY2021 — Rev ¥2.69B (+36%), First Adjusted Loss

_Unique Research · Insight / Earnings · April 30, 2022 · Full rewrite — not a stub_

HKEX:2013 FY2021 (filed Mar 28’22): rev **¥2.69B** (+36.4%; prior years +62/+66/+44%). Reported NI −¥850M; first year of adjusted loss after prior adjusted profits. Digital commerce SaaS core; digital media ads ¥719M (GM 2.1%; ~2k advertisers, ASP ¥360k). R&D ¥775M (+209%; WOS OS + ops mid-platform ¥682M of that). Private-domain TSO stack; marketing cloud ~10–20% mix. Peer Youzan rev −14% to ¥1.57B. Charts in CN images — attach on ingest.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220429a0ep2000
On-site reading page: https://ffcap.cn/en/research/20220429a0ep2000