---
title: "Industry Map | 2022 China Go-Global Marketing Ecosystem V1.0"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-05-30T21:08:45+08:00"
canonical: "https://ffcap.cn/en/research/20220530a0c06j00"
source: "https://ffcap.cn/en/research/20220530a0c06j00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220530A0C06J00"
---

# Industry Map | 2022 China Go-Global Marketing Ecosystem V1.0

_Unique Research · Insight / Map · May 30, 2022 · Full rewrite — not a stub_

Unique Capital map of China go-global marketing. Thesis: games/tools → platforms/ecom → Born Global (TikTok, SHEIN, J&T, DJI); Copy from China. Financing ’17–Q1’22 ~¥2.6B; ’21 ¥480M (+378% YoY); Q1’22 alone ¥1.545B (~3.2× full’21) across 8 deals. 79 deals total; A/angel/B = 41%/23%/20%. Notable: Shoplazza $150M C1 (Vision Fund); Puff Media multi-$M angel; Titanium multi-¥100M B+; Boding multi-$M angel; Sevens multi-$M Pre-A.

Map clusters (full vendor logos in CN images — attach on ingest): media buying, KOL/live, independent-site SaaS, creative, data, logistics, brand agencies across US/EU/SEA/MENA.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220530a0c06j00
On-site reading page: https://ffcap.cn/en/research/20220530a0c06j00