---
title: "IPO Filing | Marketing Services Firm Runge Interactive HKEX Prospectus"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-06-06T21:52:22+08:00"
canonical: "https://ffcap.cn/en/research/20220606a0cj9100"
source: "https://ffcap.cn/en/research/20220606a0cj9100"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220606A0CJ9100"
---

# IPO Filing | Marketing Services Firm Runge Interactive HKEX Prospectus

_Unique Research · Insight / IPO Filing · June 6, 2022 · Full rewrite — not a stub_

On **May 5, 2022**, marketing services firm **Runge Interactive (润歌互动)** (founded 2015) filed HKEX Main Board prospectus. Revenue from promotion & ads, virtual-goods procurement/delivery, and IT solutions (CPA/CPS/fixed). Offline origins → online with major media; Rego virtual-goods platform, RegoAdSDK, Rego ad ops; lottery M&A add-on. Marketing & promo rev ¥69M ’19 → ¥163M ’21 (CAGR 54%). Overall ’21 rev ¥220M, GP ¥110M, NI ¥50M, GM 50.2% (per related CN coverage). China ad spend 5 majors ¥505.5B ’17 → ¥1.001T ’21 (18.6% CAGR). Charts in CN images — attach on ingest.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220606a0cj9100
On-site reading page: https://ffcap.cn/en/research/20220606a0cj9100