---
title: "Douyin Ecom Service Provider Mofan Luma Receives Strategic Investment from Ruoyuchen"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-06-30T21:06:36+08:00"
canonical: "https://ffcap.cn/en/research/20220630a0bmir00"
source: "https://ffcap.cn/en/research/20220630a0bmir00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220630A0BMIR00"
---

# Douyin Ecom Service Provider Mofan Luma Receives Strategic Investment from Ruoyuchen

_Unique Research · Company / Funding · June 30, 2022_

On **May 24, 2022**, Douyin ecom DP **Mofan Luma (魔范璐玛)** (founded 2016; early Douyin live entrant; one of few profitable DPs) received a strategic round from listed ecom agency **Ruoyuchen** — 3rd round (angel Jun’14, A Aug’17) — for Douyin content-marketing capacity and internal synergy / brand management. 618’22 GMV already >¥200M (above prior Double-11). Services: interest-ecom account+shop (positioning, short video, self-live, shop, warehouse, CS, data), channel distribution, Douyin 1P events, Qianchuan, Ocean Engine, Xingtu seeding, TikTok ops. Focus digital & quality-of-life brands.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220630a0bmir00
On-site reading page: https://ffcap.cn/en/research/20220630a0bmir00