Unique Research · Company / Funding · July 4, 2022
On Jun 17, 2022, ecom integrated marketing firm Lianshi Chuanqi (联世传奇) received its first equity round from Jingheng Investment. Strategy-data-media stack for brands/retailers/manufacturers across independent B2C, Taobao, JD, and other platforms; Taobao Zhitongche optimization outsourcing. Effect marketing + traffic integration; proprietary Trading Desk programmatic for Tmall and peers. Controller Yang Guanghong 79.5% (70% direct + 9.5% via LP).
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