---
title: "Industry Report | 2022 Overseas Influencer Marketing Benchmark — $16.4B Market"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-07-06T23:00:52+08:00"
canonical: "https://ffcap.cn/en/research/20220706a0cch200"
source: "https://ffcap.cn/en/research/20220706a0cch200"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220706A0CCH200"
---

# Industry Report | 2022 Overseas Influencer Marketing Benchmark — $16.4B Market

_Unique Research · Insight / Benchmark · July 6, 2022 · Full rewrite — not a stub_

Unique Research digest of Influencer Marketing Hub × Refersion _State of Influencer Marketing 2022_. Global influencer marketing market → **~$16.4B** in 2022 (from $1.7B ’16 / $13.8B ’21, +19%). Related firms +26% to 18,900 (US +30%). Influencer software platforms raised >$800M in ’21 (CreatorIQ $40M, Tagger $23.5M…). Ad-block use +9% YoY; desktop block rate >43%. Social commerce sales ’22 ~$958B → $2.9T by ’26; US $51.2B (6.9% share). Creator economy ~$104B; >$1.3B VC in ’21 (Kajabi $550M @ $2B; Cameo $166M @ $1B; Substack $82M @ $650M). 77% brands set influencer budgets; most spend <$50k, ~4% >$500k. Full tables in CN images — attach on ingest.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220706a0cch200
On-site reading page: https://ffcap.cn/en/research/20220706a0cch200