---
title: "Industry Report | H1 2022 TikTok Shop — Indonesia Q2 Live GMV $234M"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-07-29T19:02:01+08:00"
canonical: "https://ffcap.cn/en/research/20220729a098dl00"
source: "https://ffcap.cn/en/research/20220729a098dl00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220729A098DL00"
---

# Industry Report | H1 2022 TikTok Shop — Indonesia Q2 Live GMV $234M

_Unique Research · Insight / Half-Year · July 29, 2022 · Full rewrite — not a stub_

TTS H1’22 window (UTen live estimates; Indonesia focus Mar–Jun). Apr 25 TikTok Shop launched CBEC in TH/VN/MY/PH (“one shop sells global”); Singapore local mid-Jun → 7 countries live. SEA ecom GMV $150B by ’25 vs $5B ’15 (30×). Indonesia Q2 total GMV **$234M** (¥1.553B), orders 66.9M, creators 157k, streams 6.27M. Jun GMV $102M vs May $64.8M; ASP/stream $35.72. Top-10 SKUs mostly <$30 beauty/personal care; Skintific\_id shop Q2 GMV $1.079M (fans 443k). Full category/SKU/creator/shop tables in CN images — attach on ingest.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220729a098dl00
On-site reading page: https://ffcap.cn/en/research/20220729a098dl00