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UNIQUE RESEARCH / ENGLISH ARTICLE

FMCG Offline-Retail Intelligence Platform Mashangying Raises Multi-Million RMB Series B

Unique Research · Company / Funding · August 4, 2022

On Jul 25, 2022, FMCG offline-retail intelligence platform Mashangying (马上赢) (founded 2016) closed a multi-million RMB Series B from Lushang Fund (Shandong Commercial Group) — 5th round total. Free BI/intel for retailers → POS data alliance (60k+ supermarket partners across Yangtze Delta, Pearl Delta, North China, Sichuan-Chongqing); paid CT reports for brands (Yuanqi Forest, Nanfu, Shuanghui, Li Ziqi…). Product graph: 18M+ SKUs / 267k manufacturers / 430k brands. Commercialized since Jun’21: rev at multi-million RMB scale; upsell 100%, repurchase ~90%.

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Editorial English edition by Unique Research, published on UniqueCapital on August 4, 2022. This translation is based on an earlier Chinese article; the Chinese source is credited separately and is not treated as a line-by-line mirror.

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