Unique Research · Company / Funding · August 19, 2022
On Aug 15, 2022, brand experience-station / smart sample-dispense brand Tiantian Lexiang (天天乐享) (founded 2018; controller Wei Kunpeng) closed ~¥10M Series A for machine R&D and rollout. Case: Tmall “Double-11 Wan Shi Ru Yi” store — Estée Lauder, Shiseido, Lancôme, Sulwhasoo… — peak 5.4M samples/day. ~10k machines across 10+ provinces (malls, campuses, parks, hospitals, airports, HSR/metro); millions private-domain users; 600+ brand partners (personal care, mother-baby, cosmetics). Smart dispense ~1/10 online sample cost; “goods find people” → private-domain loop. 2022 target 20k stations.
— END —