---
title: "Global Ecom SaaS Dianxiaomi Raises $110M Series D Led by Sequoia China + SoftBank Vision II"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-08-19T18:12:29+08:00"
canonical: "https://ffcap.cn/en/research/20220819a08hor00"
source: "https://ffcap.cn/en/research/20220819a08hor00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220819A08HOR00"
---

# Global Ecom SaaS Dianxiaomi Raises $110M Series D Led by Sequoia China + SoftBank Vision II

_Unique Research · Company / Funding · August 19, 2022_

On **Aug 16, 2022**, global ecom SaaS **Dianxiaomi (店小秘)** (founded 2014) closed a **$110M Series D** led by **Sequoia China** and **SoftBank Vision Fund II**, with Tiger Global, GGV, and Huaxing New Economy following — for overseas team and intl expansion. Free cross-platform ERP + Saihu (Amazon fine ops), BigSeller (SEA local; 430k+ sellers; monetization day-one ¥1M+), UpSeller (LatAm; users ~2× YTD), Duoke CS, 17TRACK logistics, Xiaomi Cloud Warehouse. Connects 32 top platforms (Amazon, eBay, Wish, AliExpress, Shopee, Shopify…) + hundreds of logistics/overseas warehouses. 6 rounds total; UBO Du Jianyin 27.3%.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220819a08hor00
On-site reading page: https://ffcap.cn/en/research/20220819a08hor00