---
title: "Social-Media Ad Group Yuepu Files SSE Main-Board IPO Prospectus — Seeks ¥750M"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-08-19T18:12:29+08:00"
canonical: "https://ffcap.cn/en/research/20220819a08i5s00"
source: "https://ffcap.cn/en/research/20220819a08i5s00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220819A08I5S00"
---

# Social-Media Ad Group Yuepu Files SSE Main-Board IPO Prospectus — Seeks ¥750M

_Unique Research · Event / IPO Filing · August 19, 2022 · Full rewrite — not a stub_

Shanghai **Yuepu Ad Group (悦普集团)** (founded 2009) filed SSE main-board IPO prospectus (CITIC Securities sponsor). Offer ≤40M A-shares (≥25% post); raise target **¥750M** — 34% new-media agency upgrade, 15% brand creative center, 51% working capital. Controller Lin Yue 48.61%. Social-media ad agency (~90–93% of rev) + IMC + ops; Douyin Xingtu / Xiaohongshu Puhongying / Bilibili Huahuo / Kuaishou core agent. Clients: Alibaba, L’Oréal, Jahwa, GSK, Shiseido, P&G…

**Financials:** rev ¥503M / ¥705M / ¥1.456B (’19–’21; +106% ’21); NI ¥37M / ¥31M / ¥120M (+300% ’21). Beauty 23% of ’21 rev (¥338M, +218%); KOL media cost ¥1.117B (93.5% of COGS). Peers Tianxiaxiu / Sanrenxing. Charts in CN images — attach on ingest.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220819a08i5s00
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