---
title: "Silver-Economy New-Retail Platform Hele Chunhui Raises Multi-Hundred-Thousand RMB Angel"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-08-22T17:58:34+08:00"
canonical: "https://ffcap.cn/en/research/20220822a07s8o00"
source: "https://ffcap.cn/en/research/20220822a07s8o00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220822A07S8O00"
---

# Silver-Economy New-Retail Platform Hele Chunhui Raises Multi-Hundred-Thousand RMB Angel

_Unique Research · Company / Funding · August 22, 2022_

On **Aug 15, 2022**, aging-friendly big-health brand incubator + new-retail digital platform **Hele Chunhui (和乐春晖)** (founded Dec 2021) closed its first multi-hundred-thousand RMB angel from **Yinchuang Capital** for R&D and GTM. Founder Liu Yingbin (ex-Qianma Network, later acquired by Yuanlong Yatu). Thesis: 264M Chinese 60+ (18.7%); CRIC elder-care industry → ¥9T ’22 / ¥12T ’25. S2B2C stack: WeChat community + mini-program mall + data mid-platform; factory/OEM/import supply for medical, nutrition, apparel, travel. Channels: Douyin, Channels, private domain + TV-shopping partners. Dual path: dealer-to-C + own aging brands.

— END —

---

Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220822a07s8o00
On-site reading page: https://ffcap.cn/en/research/20220822a07s8o00