Unique Research · Insight / Earnings · August 23, 2022 · Full rewrite — not a stub
UK B2B info group Ascential (ASCL.L, ex-EMAP 1947; LSE since 2016) FY2021: rev ¥2.901B (+32.46% YoY at £1=¥8.304), adj. EBITDA ¥738M, GM 63.47%. Four segments: Digital Commerce, Product Design (WGSN), Marketing (Cannes Lions, WARC, Medialink), Retail & Financial Services (Money20/20, WRC, Retail Week).
Digital Commerce ¥1.223B / 42% of group (rising ’19–’21) — Edge, Flywheel Digital, Yimian by Ascential (China). Execution (~70% of DC): 140 new clients ’21; Flywheel ad share +433% in toys case; non-Amazon >20% of Ascential. Measurement (~30%): 60+ new logos (Boehringer, LG, Sony). Acquired firms contributed ¥240M rev / ¥45M adj. EBITDA from close. Product Design sub fees +10%; Cannes Lions all-digital still beat 2019; Money20/20 US Oct’21 rev +98% vs 2019. Charts in CN images — attach on ingest.
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