---
title: "Zhongfutong Sub Xingcong to Acquire Digital Marketer Liangchenmei 100% for ~¥30M"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-09-07T17:48:25+08:00"
canonical: "https://ffcap.cn/en/research/20220907a07oij00"
source: "https://ffcap.cn/en/research/20220907a07oij00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220907A07OIJ00"
---

# Zhongfutong Sub Xingcong to Acquire Digital Marketer Liangchenmei 100% for ~¥30M

_Unique Research · Company / M&A · September 7, 2022_

On **Aug 25, 2022**, Zhongfutong (中富通, 300560) announced sub **Shanghai Xingcong** LOI with digital marketer **Liangchenmei (良辰美)** and shareholders Jiang Hang / Wang Guan — total ~**¥30M**: ¥20M cash for all new registered capital (66.67%), then buy remaining 23.33%+10% at paid-in basis → 100%. Liangchenmei: Ocean Engine sales & Xingtu national KOL-buying + full-service agency. Xingcong (Jan’22): cloud-edge-device supply-chain for livestream/community delivery/CBEC. Zhongfutong H1’22 new digital-marketing rev ¥83.1M. Gartner: marketing budgets 9.5% of enterprise rev in ’22 (+3.1pp).

— END —

---

Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220907a07oij00
On-site reading page: https://ffcap.cn/en/research/20220907a07oij00