Unique Research · Company / IPO · September 7, 2022 · Full rewrite — not a stub
On Aug 19, 2022, Yidian Tianxia (易点天下, 301171.SZ) listed on ChiNext. Offer 75.5M new shares (~16%); PE 34.23×; issue ¥18.18 → open ¥28.01 (+54%); close ¥26.40 (+45%), mkt cap ¥12.46B. Raise ¥1.373B: ¥892M programmatic ad platform upgrade, ¥150M R&D center, ¥200M working capital. Controller Zou Xiaowu; CITIC Securities sponsor.
Go-global intelligent marketing for 5,000+ advertisers across 200+ countries (CBEC, tools, games). Lines: performance ads, brand ads, top-media account ops. Stack: TopMedia CMP, YeahTarget, AI creative, BI, programmatic. ’21 rev ¥3.425B, assets ¥4.04B, NI ¥259M, GM 16.86%. Rev path ¥1.98B→¥2.49B→¥2.48B→¥3.43B (’17–’21). Top-5 suppliers 94% of COGS; top-5 clients 63% of rev. Charts in CN images — attach on ingest.
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