---
title: "ShuoShu Story Strategically Acquires Interest-Ecom Data Platform Kaogujia"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-09-23T20:46:28+08:00"
canonical: "https://ffcap.cn/en/research/20220923a0a8hy00"
source: "https://ffcap.cn/en/research/20220923a0a8hy00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220923A0A8HY00"
---

# ShuoShu Story Strategically Acquires Interest-Ecom Data Platform Kaogujia

_Unique Research · Ranking / M&A · September 23, 2022_

On **Sep 8, 2022**, big-data + cognitive-AI vendor **ShuoShu Story (数说故事)** signed a strategic acquisition of interest-ecom data platform **Kaogujia (考古加)** at its GBA HQ anniversary / Qin-Ao strategy event — CEOs Xu Yabo (PhD) and Xie Jianhua (“Douyin data #1”). Context: Douyin ecom GMV >¥500B in ’20, +320% in ’21; interest-ecom shifts “people find goods” → “goods find people.”

Kaogujia: Douyin creator/SKU/shop/short-video analytics for creators, merchants, MCNs (Zhu Guagua, Big Langgou couple; Wuyou Media, Make a Friend…). ShuoShu (2015; Guangzhou + Hengqin HQs): Insight/Content/Marketing/Sales/Experience Cloud matrix; 500+ KA clients across 10+ industries by end-’21. Post-deal: AI + data infra into Kaogujia; co-GTM; mid-market multi-platform SaaS.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220923a0a8hy00
On-site reading page: https://ffcap.cn/en/research/20220923a0a8hy00