---
title: "Brand Globalization Intelligent Vendor Boding / WeBranding Raises Multi-$M Pre-A (Unique Capital FA)"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-09-27T11:46:33+08:00"
canonical: "https://ffcap.cn/en/research/20220927a03cnn00"
source: "https://ffcap.cn/en/research/20220927a03cnn00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20220927A03CNN00"
---

# Brand Globalization Intelligent Vendor Boding / WeBranding Raises Multi-$M Pre-A (Unique Capital FA)

_Unique Research · Company / Funding · September 27, 2022_

**Boding International / WeBranding** closed a multi-million USD Pre-A led by **Yuanshu Capital (Origin Data)**, with Hanren Capital following; **Unique Capital exclusive FA**. Use: product R&D + geo expansion. Context: go-global marketing tools TAM ~$28.5B (’22) → >$53B (’25); go-global marketing SaaS $1.05B → $2.25B.

NY 2019 → Beijing 2021 → Hefei AI R&D; planned London/Germany ’22, Dubai/Singapore/Melbourne ’23. Stack: CIS customer-insight + adtarg experience management (insight / product feedback / brand listening + research think-tank). Founder/CEO Ding Feng (ex-Samsung Greater China marketing VP, 20y+); team Nielsen/Ogilvy/Samsung + MarTech/CBEC. 300+ social data sources, 1,700+ tags, 50+ go-global brand clients (smart home, 3C, furniture, outdoor, auto parts, apparel…). Yuanshu’s first go-global MarTech bet (also Guyu, Shuoshuo, Tuoyuan…).

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20220927a03cnn00
On-site reading page: https://ffcap.cn/en/research/20220927a03cnn00