---
title: "Hotel Private-Domain Marketing Platform OTM Raises Multi-Million-Dollar Pre-A"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-10-18T17:52:28+08:00"
canonical: "https://ffcap.cn/en/research/20221018a062e700"
source: "https://ffcap.cn/en/research/20221018a062e700"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20221018A062E700"
---

# Hotel Private-Domain Marketing Platform OTM Raises Multi-Million-Dollar Pre-A

_Unique Research · Company / Funding · October 18, 2022_

**OTM / Zhongshulü Tech (中数旅科技)** closed a multi-million USD Pre-A led by **Renzhi Capital**, with CCV and Gaorong following — for R&D, automation marketing, and ecosystem links. Founded 2020; hotel-first private-domain SaaS + alliance membership across WeChat + Douyin (creator acquisition → mini-program trade → SCRM retain → automated repurchase). Controller Meng Linghang (ex-Tenpay, Biostime, Plateno, Jinjiang; built Jinjiang WeHotel — GMV >¥10B, 180M+ members; UnionPay + Hony ¥1B). ~100 staff; half budget on R&D; 2021 rev tens of millions (SaaS sub ~¥10k ASP + distribution commission ~50/50). Goal: 100 cities / 100k+ merchants → local-life private domain. Thesis: as OTA commission becomes “fixed cost” on repeats, hotels need owned direct + membership.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20221018a062e700
On-site reading page: https://ffcap.cn/en/research/20221018a062e700