---
title: "CEM Vendor Zhuosi Raises Strategic Round from Zhangjiakou Financial Holdings"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-11-08T20:07:18+08:00"
canonical: "https://ffcap.cn/en/research/20221108a08j4m00"
source: "https://ffcap.cn/en/research/20221108a08j4m00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20221108A08J4M00"
---

# CEM Vendor Zhuosi Raises Strategic Round from Zhangjiakou Financial Holdings

_Unique Research · Company / Funding · November 8, 2022_

On **Nov 8, 2022**, CEM firm **Zhuosi (卓思)** closed its first strategic round exclusively from **Zhangjiakou Financial Holdings** (municipal comprehensive state FH); amount undisclosed. CEO **Xu Xuhui**: proceeds for core tech, product R&D, vertical expansion, GTM. Investor Dong Xiaojie: financial + strategic — will open auto/finance/NEV/big-data resources and sister cos (Xingfu Jinke, Weizhi Tech).

Founded 2010; consumer insight + cognitive AI for omnichannel VoC, PaaS experience digitization, design→ops full stack — auto, finance, real estate, retail, ecom, O2O. OCEM VoC + NICE experience platforms on NLP/cognitive graphs; Tandian Bao DSaaS app. Barrier = vertical knowledge-graph NLP + industry Know-How (not keywords alone). >100M experience records analyzed; >3,000 CEM projects; >11,000 experience improvements/yr. 90%+ Fortune 500 (BMW, Mercedes, Bayer, Poly…); ~400 staff across Beijing/Shanghai/Guangzhou/Shijiazhuang/Wuhan/Jinan + Munich/Boston. China CEM market cited toward ¥500B in 5 years. Context: Qualtrics $8B SAP deal; 6 overseas CEM IPOs incl. ~$20B Qualtrics. Zhuosi = PaaS + custom consulting for KAs.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20221108a08j4m00
On-site reading page: https://ffcap.cn/en/research/20221108a08j4m00