Unique Research · Company / Funding · November 9, 2022
On Nov 9, 2022, CEM platform Guyu Interactive (谷雨互动) (founded Mar 2022) closed a multi-hundred-thousand RMB seed exclusively from Yuanshu Capital (源数创投). Use: team + product R&D.
Core product DXH SDK wraps experience-strategy / analysis / ROX models — plugs into existing CDP/DMP, APP/mini-program/web touchpoints, and CRM/SCRM/MA to “translate” attitude/behavior/emotion signals into experience needs/preferences and monitor post-change feedback. Dual wheels: DXH experience loop + consulting (insight + management). Lighter than full-stack CEM rebuilds; targets B2-large-C (auto first → banks/brokerages/healthcare) that already have IT but siloed systems. Two POC clients (auto group + NEV brand); partner ecosystem for delivery; future ARPU ~¥1M across consulting/product/tech add-ons. CEO Zhao Qiankun: ex-Shujie Intelligent CPO.
— END —