---
title: "Unique Friend | Tangshuo Experience Cloud Publishes Total Experience Management — Light Consulting + CEM SaaS"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-11-18T17:30:36+08:00"
canonical: "https://ffcap.cn/en/research/20221118a06t8u00"
source: "https://ffcap.cn/en/research/20221118a06t8u00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20221118A06T8U00"
---

# Unique Friend | Tangshuo Experience Cloud Publishes Total Experience Management — Light Consulting + CEM SaaS

_Unique Research · Unique Friend / Insight · November 18, 2022_

Interview with **Su Zhiguo**, COO of **Tangshuo Experience Cloud (唐硕体验云)** — one-stop CEM provider, wholly acquired by Tangshuo Experience Consulting. Core: AI-data XM experience platform for audience insight + journey optimization. Focus retail brands, auto, appliances/3C. Consulting arm 500+ clients; cloud 50+. Recent logos: Midea, Haier Casarte, JLR, Wufangzhai, Gushengtang, Amway, Changan Auto, Minsheng Bank, CMB. **Series A in market — Unique Capital as FA**. New book _Total Experience Management (全面体验管理)_ released with this feature.

**XM modules:** brand / product / digital-channel / store / membership experience; persona library with 5,000+ prebuilt subjective tags (emotion/attitude/values/behavior) ML-corrected over time. GTM: consulting→SaaS land with high conversion/renewal; digital marketing team closed-loop; deep in core verticals; 50+ city channel partners. Case: leading footwear/apparel brand — membership-led omnichannel experience; 2021 omnichannel rev +78%, store avg +~48%, new-product sales mix +~110% via brand–person relationship ladder (stranger→family) and ROX (return on experience) framing. PMF achieved with 50+ paying commercial clients.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20221118a06t8u00
On-site reading page: https://ffcap.cn/en/research/20221118a06t8u00