---
title: "Unique Friend | Xiaozanyun Enters 2.0 — Digital Ops Platform for Marketing-Service Firms"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-11-23T23:12:27+08:00"
canonical: "https://ffcap.cn/en/research/20221123a0a7ib00"
source: "https://ffcap.cn/en/research/20221123a0a7ib00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20221123A0A7IB00"
---

# Unique Friend | Xiaozanyun Enters 2.0 — Digital Ops Platform for Marketing-Service Firms

_Unique Research · Unique Friend / Insight · November 23, 2022_

Interview with **Chen Aihua**, founder & CEO of **Xiaozanyun (销赞云)** — operating-efficiency management platform for marketing-service companies (creative, ecom ops, video, new media, MCN, design, events, IP, talent). Sub of Imagina Sci-Tech; Innovation Works (Kai-Fu Lee) led prior; Apple Capital, Cambrian Ventures followed; parent invested ~¥8M. 2022 first product year, multi-hundred-thousand RMB revenue; 100+ clients incl. Yingyang Legend, Fengxiang Legend and dozens of Guangzhou 4A members. 20 software copyrights; awards: Bent Bow MarTech, iBerry, TMA Best Mobile Marketing Tool, Gold Touchpoint SaaS.

**Four-flow unity:** business + approval + finance + asset streams into real-time ops mid-platform — kills blind/wrong/missed approvals, finance lag, and asset silos. Ten modules: org, company card, client board, demand board (incl. open brand RFPs), project swimlanes (demand→settle), collab, approvals, performance, cash-flow, supply chain. Market: 1,000+ contacts in tier-1 cities; 25% clients >¥10M annual rev. 1.0 done (org+biz digitization); **2.0** builds upstream brand demand market + downstream resource supply market. Targets: 500 clients ’23 → 3,000 ’24 → 10,000 by ’26. Next strategic round — **Unique Capital exclusive FA**. Watch legacy software/PM/finance unicorns entering; pandemic + budget shift accelerate digital necessity.

— END —

---

Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20221123a0a7ib00
On-site reading page: https://ffcap.cn/en/research/20221123a0a7ib00