Unique Research · Unique Friend / Insight · November 24, 2022
Interview with Chen Wanfeng, CEO of Kuaizi (筷子科技) — enterprise intelligent creative production & collab growth platform. FusionX engine (120+ creative-content techs, dozens of patents) structures image/audio/video for human–AI production and creative↔conversion analysis. Investors historically: Dexun (Zeng Liqing), Qifu, Zhongding P&G alumni, Youzan, Sailun industry funds. New round open — Unique Capital exclusive FA.
Products: “Jiakuai / 加筷” enterprise SaaS (end-2020) links director/shoot/edit/media/ops roles; 18 months → 2,500+ growth merchants/vendors across 30 industries; ~2M short videos/month; ~4h avg daily online; cross-border edition. DAM+ + SCO for mega brands (L’Oréal, P&G, Huawei, Danone, Anker, New Hope Dairy…). YoY vs year-1: clients ~5×; 30 categories (>95% short-video commercial cats, +50%); SaaS in 170 prefecture cities (>60% China); 16M+ human–AI creatives (≈100-person team ×43.8 yrs); 500M+ video-seconds; 2M+ private-domain distributes (20×); 1M+ creative projects (~2,000/day); 200k+ script-strategy tags.
Case — Miniso: 5,000+ global stores; HQ content + Jiakuai fission → tens of millions creatives; 2 months >500M impressions, 10× content volume, team efficiency +300%; overseas store content system in progress. “Matrix Bao” private-domain video ops for local/physical merchants. 2023: mobileize five roles; PLG via mobile killer apps; deepen AIGC (split/recognize/subs/multilingual dub/smart tags + drawing/text); TikTok/Meta integrations. Growth Lab (Apr): lead volume +15×; first-month active ≥80%; NPS 45+. Watch Adobe displacement risk and orderly cross-border content capability.
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