Unique Research · Unique Friend / Insight · November 29, 2022
Interview with Patrick (founder) & Wilson (co-founder) of SAILSON PTE. LTD. — go-global marketing for hardware, internet, and game firms. 2022 revenue ~$5M. Market expanded from SEA to LatAm, US/EU, Japan/Korea. First round open — industry capital preferred; Unique Capital exclusive FA.
Model: replicate China’s systematic campaign methodology abroad (research → strategy → resource config → execution) via China + local teams — not ad-hoc media/KOL buys. Online: local KOLs, TVC, media, app/site inventory; offline: F&B co-brands, mall events, OOH, oversized installations. Case: anime game multi-country campaign anchored on themed restaurants + merch + influencer check-ins + celebrity — >3,000 UGC vlogs, high leverage on low spend.
2023: grow local headcount; productize services; internal SaaS in soak-test, core-client beta targeted 2023 — differentiate vs NoxInfluencer-class tools via non-standard local intel + historical execution data. Domestic game license crunch + slowing China internet growth + China-ADR derating = outbound demand spike. Compete on local compliance + experienced local staff for cost/delivery edge. Watch: Tencent “cost & efficiency” weeding weak vendors; China consumer brands shifting from “cheap knockoff” to “value quality”; TikTok overseas brand+performance feature maturity.
— END —