---
title: "Datawords Group Acquires China Integrated Marketing Agency Switching-Time (Keensight Backed)"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-12-13T18:36:17+08:00"
canonical: "https://ffcap.cn/en/research/20221213a07e9l00"
source: "https://ffcap.cn/en/research/20221213a07e9l00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20221213A07E9L00"
---

# Datawords Group Acquires China Integrated Marketing Agency Switching-Time (Keensight Backed)

_Unique Research · Company / M&A · December 13, 2022_

On **Dec 1, 2022**, **Datawords Group** announced acquisition of Shanghai integrated communications agency **Switching-Time**, backed by majority shareholder **Keensight Capital**, to deepen digital marketing for international brands in China.

Switching-Time founded **2002** in Shanghai; fashion/beauty/luxury/lifestyle focus — clients include LVMH, L’Oréal, Adidas, Hilton, Victoria’s Secret, Crocs, Uniqlo. Co-founders Taiwing Tian & Florent Chapatte: proud of team progress; will accelerate global expansion and digital/tech capabilities with Datawords. Datawords co-founder Didier Rosenberg: shared entrepreneurial values, understanding of intl brand needs, localization capability.

Datawords (est. 2000): global digital firm blending developers, analysts, linguists, creative/production, UX, SEO, social — 50+ languages/markets; proprietary “INGENUITY” delivery. Keensight (European growth PE) says deal widens Datawords’ Mainland China footprint and supports Asia-active / globalizing brands. Partner Stanislas de Tinguy: strengthens Asia/China presence and Datawords’ world-leading position.

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On-site reading page: https://ffcap.cn/en/research/20221213a07e9l00