---
title: "Industry Insight | Mapping Hot Go-Global Martech Tracks — OneSight, Shulex, Kuaizi, Jingying, Jishiyu"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2022-12-22T19:34:53+08:00"
canonical: "https://ffcap.cn/en/research/20221222a07fkz00"
source: "https://ffcap.cn/en/research/20221222a07fkz00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20221222A07FKZ00"
---

# Industry Insight | Mapping Hot Go-Global Martech Tracks — OneSight, Shulex, Kuaizi, Jingying, Jishiyu

_Unique Research · Insight · December 22, 2022 · Full rewrite — not a stub_

Unique Research surveys China’s go-global martech boom with scale data plus deep interviews across five tracks: social (OneSight), VOC (Shulex), content collab (Kuaizi), generative-AI short video (Jingying), and AI customer service (Jishiyu / 及时语).

**Scale.** chiefmartec: 9,032 global martech vendors (~65× since 2011). China still early vs overseas. Xiniu: China go-global marketing financing **¥26.36B** 2017–2022Q3; **¥15.81B** in 2022YTD through Q3 alone (>half of five-year sum); **79%** of deals pre-Series B. Billion-RMB+ deals include Mobisummer ¥120M B+, Shoplazza $150M C1, Red Children HK$350M placing. Frost & Sullivan: China go-global marketing services market **$27.4B in 2022 → $51.1B by 2025** (5y CAGR ~27%). Demand: games/apps/ecom/brand; supply: integrated, consulting, influencer, precision (DSP/ASA), marketing cloud; traffic: public media / alliances / private.

**1 Social — OneSight.** OneSight Marketing Cloud: multi-account mgmt, approval, competitive & sentiment monitor, fan engagement on global social data. Founder Li Lei: ~500k Chinese firms trying/planning go-global; 4.62B global social users; TikTok 1B+ MAU. Brand stages differ — early = matrix build + reach; mature = “speak beautifully,” measure effect, competitive listening. Four overseas differences: user culture, platform mechanics (FB pages, IG Reels, LinkedIn communities), data-access sensitivity, more complex pain points. Trend: deepen social spend for brand influence; cloud collab + multilingual for HQ↔local teams; watch short-video, AR/NFT, metaverse social.

**2 VOC — Shulex.** Digitized Voice-of-Customer for product innovation & brand growth. Value: uncover trends, CTQ quality loops, convert reviews into roadmap. Build VOC plans via full VOC-CTQ flows; trend toward always-on listening tied to growth metrics.

**3 Content collab — Kuaizi.** Scaled creative production + collaborative workflows; data to quantify creative quality. Content-creation collab tools becoming enterprise table stakes for go-global brands.

**4 GenAI short-video — Jingying.** Creative is the scarce edge as media buying automates; AI short-video tools pair generation with fit-to-channel; CreativeFitting digital-human shorts cited in SEA finance wins.

**5 AI CS — Jishiyu.** Service↔marketing integration; overseas CS markets differ (language, compliance, channel mix); AI CS as fine-grained ops tool. Case notes: OneSight brand social stack; Jishiyu for Beijing Iris go-global ops; Jingying CreativeFitting in SEA finance. Maps/tables in CN images — attach on ingest.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20221222a07fkz00
On-site reading page: https://ffcap.cn/en/research/20221222a07fkz00