Unique Research · Company / funding · February 9, 2023
Live-commerce selection marketplace Redu Xingxuan (热度星选) raised multi-ten-million RMB A2 from Kaifu Capital and Shiying Capital — 5th round in 2 years. Prior: ByteDance angel investor Liu Jun, Plum Ventures, Zhiming Capital… cumulative multi-hundred-million RMB.
Founded 2020 — SaaS linking creators, brands, Douyin/Kuaishou content ecom. Covers Douyin/Kuaishou tuan-zhang, dukee, brand seeding, enterprise distribution SaaS. Delivers “hit SKU build” + pure-commission distribution; KOLs get hit goods + efficient selection. >80k merchants, >100k curated SKUs, >150k live hosts; repeated #1 Douyin Selected Alliance TSP, #1 Douyin short-video distribution agency, #1 Kuaishou fenxiao tuan-zhang.
2022: acquired Douyin/Kuaishou tool vendor Chaopan Cloud → rebranded Redu Cloud — first one-stop Douyin/Kuaishou creator-distribution CRM (creator CRM, multi-platform catalog, performance self-serve…). Thesis: traffic lives with creators not shelves → creator-distribution management + full-funnel experience decide brand wins.
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