---
title: "Shanman Culture Raises Multi-Hundred-Thousand RMB Seed for Virtual-Human IP"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2023-03-09T13:30:00+08:00"
canonical: "https://ffcap.cn/en/research/20230309a03yd800"
source: "https://ffcap.cn/en/research/20230309a03yd800"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20230309A03YD800"
---

# Shanman Culture Raises Multi-Hundred-Thousand RMB Seed for Virtual-Human IP

_Unique Research · Company / funding · March 9, 2023_

On **Mar 6, 2023**, virtual-human IP studio **Shanman Culture** (山漫文化) raised multi-hundred-thousand RMB seed from a film-industry investor. Proceeds: IP acquisition + commercialization.

Founded 2022; controlling shareholder Ma Jingyi. Ambition: metaverse-era “Disney” — VR + AIGC to revive classic IP. Context: Tencent PCG U82 creator tool; ByteDance-backed Youmi face/outfit patents; Baidu Xiling virtual-singer show; Taobao testing metaverse live. Cost reality: single Liu Yexi short can cost ¥1M+; virtual-idol single ~¥2M; holographic concert ~¥20M — only top hosts get endorsements; scarcity dilutes as supply floods.

Co-founder Mark: spun out from tech vendor Aihuashen (爱化身) as IP incubator (different culture). Aihuashen supplies photoreal driven system “Wucaishi” + AI digital-human SaaS “Donglin” + VR stack → Shanman’s IP + virtual space + interaction loop; Shanman’s C-end reach feeds Aihuashen brand + tech iteration. 2023 plan: deep-incubate 5–6 classic IPs from _Empresses in the Palace_ (甄嬛传) matrix + start new IP slate.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20230309a03yd800
On-site reading page: https://ffcap.cn/en/research/20230309a03yd800