---
title: "Industry Report | 2022 China MarTech Annual: ¥14.13B Financing, B+ 71.4%"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2023-03-16T18:15:55+08:00"
canonical: "https://ffcap.cn/en/research/20230316a07kau00"
source: "https://ffcap.cn/en/research/20230316a07kau00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20230316A07KAU00"
---

# Industry Report | 2022 China MarTech Annual: ¥14.13B Financing, B+ 71.4%

_Unique Research · Company inventory-type / industry annual · March 16, 2023 · Full rewrite — not a stub_

**Headline.** 2022 China MarTech financing **¥14.13B**; B+ (incl. strategic) **71.4%** — capital prefers certainty. Douyin/WeChat enter local-life; TikTok overseas = new growth; AIGC remakes content; metaverse diversifies; CEM rises. CAICT: China digital economy ¥45.5T in 2021 (industry digitization 81.7%). Global MarTech Map vendors 9,932 (+24% vs 2020; from 150 in 2011 → 65×+).

**Secondary.** Of 82 listed MarTech names, 18 up / 64 down; ex-6 IPOs avg −20.65%. Weimob ¥14.941B largest mkt cap; also Infoway, Yaowang (ex-Saturday), BlueFocus, Tianxiaxiu, Nanji, Leo. Best gainer: Shifang +230%; Infoway +¥8.99B mkt-cap. A-share avg −16.55%, HK −20.10%, US −67.54%. Shanghai −15.13%, Shenzhen −25.85%, ChiNext ~−30%, Hang Seng −15.46%, Dow −3.24%.

**6 IPOs 2022:** TICloud, Xuanwu Cloud, Rungo Interactive, Feitian YunDong, Duoxiang Cloud, Yidian Tianxia (only A-share ChiNext; rest HK). Yidian year-end mkt cap ¥8.829B; Feitian (metaverse first) ¥6.881B; others ¥0.4–2B. Listed MarTech universe → 82. TICloud (02167.HK, Jun 30): HK$12.85, mkt cap HK$2.236B — cloud native contact center across web/app/OA/mini-program; >3B voice/SMS/chat interactions; verticals internet/auto/insurance/bank/new-retail/home/RE/manufacturing/enterprise services.

**Primary macro.** Broader China VC 2022 financing scale ¥11.682T = 78.6% of 2021 (≈ flat vs 2020); avg deal ¥87M (+10% vs ¥78.56M); enterprise-services avg ¥40.75M. B+ dominance = late-stage bias; early projects harder.

**Sub-sectors.** Content cloud; experience cloud/CEM (vs Qualtrics; survey limits + ODP↔CDP join for journey data; needs KG/AI/spam detection/vertical know-how — China social ops advanced, intl potential); analytics cloud CDP/DMP (Minglue, Sensors Data, ChiefCloud, Honglu) — PIPL shifts CDP from “digital moat” to stock-era digital core. Ad-tech / CRM / local-life chapters + named investors in CN §02/§05.

_Charts in CN images — attach on ingest. Inventory type kept as company._

— END —

---

Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20230316a07kau00
On-site reading page: https://ffcap.cn/en/research/20230316a07kau00