Unique Research · Company / funding · March 28, 2023
On Mar 27, 2023, Indonesia-based TikTok service provider SeaHub Media raised Pre-A from OXYZ Seafirst Capital. Proceeds: expand MCN + live studios, hire talent, deepen supply-chain partnerships.
Founded Jun 2021; TikTok business scaled from Dec 2021. Businesses: MCN (brand campaigns, creator content, affiliate distribution — fashion/beauty/lifestyle creators), TSP (shop/mall/live/short-video/ads full ops), plus warehousing, licensing, offline channels. Assets: 30+ local live rooms, 500+ signed creators, 2,000+ partners across ID/MY/TH. Revenue mix: self-ops, promo fees, ops fees, commissions.
Cases: runs TikTok Shop official category accounts — lifestyle ID account (tiktokshoplifestyle.id) 1.2M fans, ~$400k monthly GMV, top-3 lifestyle. Mouthwash brand Metoo: brand + seeding + affiliate + live/short-video — >30B exposures, peak >50k daily orders, #1 oral-care on TikTok.
CEO Phil: beauty/lifestyle depth + official TTS coordination + MCN×TSP combo; ~100-person local Indonesian + Chinese team. SEA TikTok Shop GMV $4.4B in 2022 (The Information); Mall first in SEA — shelf mode stabilizing GMV share. Live ecom habit rising fast in Indonesia.
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