Unique Research · Company / funding · April 19, 2023
On Apr 9, 2023, private-domain integrated-solution provider Changzhe Lexiang (长者乐享) raised multi-ten-million RMB Pre-A (investor undisclosed). Proceeds: R&D, GTM, brand — faster iteration + share.
Beijing, May 2021 — internet/data-driven private-domain stack helping merchants multi-channel. Flagship: JD Weidian cloud private-domain marketing — brand awareness + volume via full-domain data, precision marketing, acquisition, retention, fission. JD Weidian = WeChat storefront with decentered merchant fans plus JD traffic/trust; only Weidian with a tier-1 centralized scene.
Team from major internet cos spanning data, marketing, brand. Product keeps decentered merchant–operator–consumer loops while using full-domain analytics for JD Weidian digital upgrade.
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