---
title: "IDC MarketScape APAC CDP 2023: DeepZero Named Major Player — Only Two China Vendors"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2023-04-19T15:38:11+08:00"
canonical: "https://ffcap.cn/en/research/20230419a05fge00"
source: "https://ffcap.cn/en/research/20230419a05fge00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20230419A05FGE00"
---

# IDC MarketScape APAC CDP 2023: DeepZero Named Major Player — Only Two China Vendors

_Unique Research · Insight · April 19, 2023_

IDC MarketScape: Asia/Pacific Customer Data Platform 2023 Vendor Assessment names **DeepZero** (深演智能) a **Major Player** — one of only two China vendors selected — with leading product capability on CSAT/NPS and capability scores.

IDC highlights three DeepZero edges: (1) largest model-driven stack — ML marketing-automation canvas + NLP/ANN/supervised+unsupervised tools lowering in-house model barriers; (2) strong user-journey analytics; (3) elastic multi-cloud deploy. CDP+MA integrated “out-of-box reach” aligns with global CDP→Activation trend beyond classic Aggregation/Analysis.

CEO Huang Xiaonan: validates international competitiveness of intelligent / CDP+MA / localization path; short-term China focus still trails global leaders — room to grow. IDC: auto, CPG, retail, healthcare buyers should consider DeepZero. Also Forrester Strong Performer (2019); 22 CN invention patents since 2009; Fortune-500 CMO/CDO/CIO deployments across auto/CPG/retail/beauty/finance/healthcare.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20230419a05fge00
On-site reading page: https://ffcap.cn/en/research/20230419a05fge00