---
title: "QuickCEP Raises Multi-Ten-Million RMB Strategic Round Led by Yuanshu; Unique Capital FA"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2023-06-30T18:32:25+08:00"
canonical: "https://ffcap.cn/en/research/20230630a07iwa00"
source: "https://ffcap.cn/en/research/20230630a07iwa00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20230630A07IWA00"
---

# QuickCEP Raises Multi-Ten-Million RMB Strategic Round Led by Yuanshu; Unique Capital FA

_Unique Research · Company / financing · June 30, 2023_

China brand go-global marketing SaaS **QuickCEP (快牛智营)** closed a new **multi-ten-million RMB strategic round** led by **Yuanshu Ventures (源数创投)**, with existing investors **Fosun RZ Capital (复星锐正)** and **Chuxin Capital (初心资本)** following. **Unique Capital** was exclusive financial advisor. Proceeds fund LLM-driven next-gen **CEP (Customer Engagement Platform)** products and overseas expansion.

Founded end-**2021**, the team brings 10+ years in domestic CS/marketing SaaS and has taken products through overseas listing before. Goal: SaaS global customer-engagement platforms for Chinese go-global brands and overseas firms.

## Product

AI chatbots + LLMs power a new cross-border shopping-guide bot for DTC go-global brands. Channels: brand sites, Facebook, Instagram, WhatsApp; automation across email/SMS/WhatsApp. An underlying **CDP** manages omnichannel consumer data, segmentation, and insight — collect → analyze → execute on one platform.

Hundreds of go-global brands served across consumer electronics, smart home, fashion — including **POP MART, PatPat, Cider, Naturehike, Creality, Smartpi, Saiwei Times**.

CEO **Chen Guang**: go-global brands need omnichannel presence (sites + Meta/IG) that historically ran in silos; QuickCEP unifies those touchpoints plus CDP-driven personalized ops.

## AI-CEP

May 2023 launch: LLM shopping-guide bot for cross-border brand sites — lower cost, “no heavy train”: minutes of brand intro / after-sales policy / SKU info → live for pre-sales Q&A, recommendations, after-sales, logistics. Pain: high AOV / few SKUs need deep pre-sales answers; low AOV / many SKUs need precise recommend; multi-language + time zones make human guide costly. LLM path replaces heavy manual FAQ training. 10+ live customers; roadmap spans social fan ops, VOC, content gen, strategy suggestions.

## Globalization

Active in Indonesia, Malaysia, Thailand, Japan with local enterprise clients. Chen on China SaaS abroad: localization/language (esp. SEA country-by-country logic/law), local GM/partners, compliance (servers/data). Ambition: a China-origin global SaaS unicorn.

Yuanshu’s Shen Dongliang: rare team that lived enterprise SaaS 0→IPO; LLM knowledge extract / chat / genAI fits personalized consumer ops; expects QuickCEP to become a truly global SaaS company.

_3 CN images; attach on ingest. Author Chang Weiqian @36Kr Overseas._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20230630a07iwa00
On-site reading page: https://ffcap.cn/en/research/20230630a07iwa00