Unique Research · Insight / Unique Award call · November 13, 2023 · KEEP event-signup energy; inventory type insight
Early this year OpenAI’s breakthrough drew global attention. Many compare the shift from large language models and generative AI to the First Industrial Revolution of the 1760s. The rise opens growth for every enterprise and individual. Startups can invent unique products and services on the new architecture — and may rise fast while large incumbents are fragile in transition. Well-resourced large firms can also use the same tech to deepen industry leads.
Which exact tech or apps will remake work, living environments, org structures, and business models is still unclear — but technical and commercial competition is already intense across industries.
Market snapshot (Unique Research)
- As of 31 Oct 2023, China generative-AI industry financing totaled RMB 12.0B; the broader AI field is accelerating.
- Emerging leaders such as Zhipu AI and Baichuan have already reached or exceeded RMB 10B+ valuations.
- IDC: China AI market spend to $14.75B in 2023 (~1/10 of global); $26.44B by 2026; 2021–2026 CAGR >20%.
- Hot spots — AIGC, digital humans, multimodal, foundation models, agents — expand imagination for landing scenes.
Domestic markets absorb the tech wave while go-global / cross-border narratives refresh: Chinese firms move from product and brand overseas toward a new stage of “capacity going overseas”; generative AI also gives domestic ToB SaaS fresh fuel for global markets. Several Chinese firms have already booked overseas reputation and commercialization this year.
About the Unique Award
As a global research center for digital-intelligence commercial innovation, Unique Research studies domestic, go-global, and globalization enterprise-service ecosystems — new marketing, new retail, new experience, and more. Since Unique Research launched the digital-intelligence commercial award — the Unique Award (非凡奖) — in 2019, it has entered its fifth year.
Goal: discover leading and emerging players in domestic, go-global, and globalization digital-intelligence commerce; drive upgrades in marketing/comms, content creativity, sales conversion, and experience insight; encourage practitioners to raise professional standards together.
Case categories
Cases are grouped by user-journey stage (pre-transaction / in-transaction / post-transaction) and by service-, technology-, or intelligence-driven focus — covering domestic, go-global, and globalization digital-intelligence commerce.
The jury awards by case subcategory and customer industry:
- Best [industry] [service] Award — service cases
- Best [industry] [product] Award — technology and intelligence cases
Illustrative (not exhaustive) examples: Best Healthcare Text-Generation Product; Best B2B Sales Copilot Product; Best Maternity Short-Video Generation Product; Best Retail CDP Product; Best Apparel Marketing Agents Product; Best Beauty Live Digital-Human Product; Best Food Xiaohongshu Marketing Service; Best Apparel Overseas Influencer Marketing Service; Best Foreign-Trade Google Ads Service; Best Home-Appliance Account Ops Service; and more.
Jury
Industry leaders, tech experts, enterprises, brands, investors, scholars, and media alliances — ensuring advanced and authoritative winners. Committees: Technical Experts; Enterprise Representatives; Brand Representatives; Investors; Academia; Media Alliance.
Method & scoring
Industry research + expert selection. Desk research on products, tech, customers, and industry recognition; deep interviews with known customers. Experts score from research and professional experience.
- Case influence (20%) — search heat; WeChat / Weibo fans; mini-program search and other user-influence metrics
- Product innovation (30%) — uniqueness and fill of market white space
- Tech foresight (25%) — patents/IP; expert scoring of innovation and future application space
- Customer recognition (25%) — renewal and satisfaction via customer interviews
Timeline
- 13 Nov – 12 Dec 2023 — online case submission
- 13–31 Dec 2023 — industry research & expert review
- Mid-January 2024 — Unique Award presented on stage at Unique Gala (非凡大赏)
Free case submission. Past awards and past Unique Gala materials referenced in CN edition.
KEEP award-call / signup energy; inventory type insight.
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