Unique Research · Company / Unique Partner welcome · November 22, 2023 · Unique Friend: CreativeFitting (井英科技)
Welcome another Unique Partner. On November 20, 2023, CreativeFitting (井英科技) announced a multi-million-dollar Pre-A round from Joy Capital (九合创投) and Zhonglin Capital (众麟资本).
Its latest self-developed high-quality video generation model has broken through enough to produce high-quality AI short-drama video. To open overseas short-drama markets, CreativeFitting plans to launch what it calls the world’s first AI short-drama app — a new to-C super content platform.
Company
Founded June 2021, Jingying Tech builds the CreativeFitting one-stop production platform for commercial short video. Amid a booming global short-video market, it focuses on an “AI + human” creation model — from idea discovery and scripting to video production — cutting cost and raising throughput. Priority GTM is overseas ad short video; tens of top clients signed across e-commerce, finance, and gaming, covering marketing markets in Europe/US, Southeast Asia, LatAm, and the Middle East.
Product progress
Last year CreativeFitting shipped a one-stop platform for foreign “real-person” short video. AI ad videos from the platform repeatedly ranked well on global ad-video charts and won recognition from hundreds of go-global and overseas local brands. Recent model breakthroughs now enable AI short-drama video; the company plans to enter overseas short drama and soon release a global AI short-drama app as a next-gen to-C super content platform.
Video remains the largest content market segment but has long suffered high production cost and long cycles. As generative AI advances, AI can increasingly substitute video production — a structural supply-side opportunity Unique Research expects Jingying to ride for fresher content experiences.
Team
Deep AIGC and content stack. Founder & CEO Zhu Jiang graduated from Shanghai Jiao Tong University (Computer Science); former CGO at TouchPal, where he built a content platform product with tens of millions DAU and led group global user growth. Team spans AI and content: ImageNet world champions, UCLA-trained directors, alumni of Baidu, ByteDance, Tencent, and SJTU / Fudan / Tsinghua.
Among China’s earliest large-model video-generation teams focused on high-quality plot video — emotional beats that resonate. Path: simpler ad shorts → complex short-drama video, optimizing consistency and controllability in training data, algorithms, and engineering. Zhu: “For high-quality ads and short drama, emotional expression is critical. We fine-tune facial expression with large high-quality labeled expression data, and align audio-derived expression features with video during generation.”
Short-drama opportunity
Beyond the model bet, CreativeFitting chose short drama as the landing lane. Per Ocean Engine content-consumption data, September short-drama ad spend exceeded RMB 50 million per day; assuming average ROI 1.2, annualized industry scale already ~RMB 20 billion. China’s 2023 film box office is forecast ~RMB 50 billion — short drama reached ~40% of that in just two years.
Overseas is hot too: China Literature’s ReelShort recently topped the U.S. iOS Entertainment free chart, downloads briefly exceeding TikTok; reports put ReelShort U.S. monthly GMV at ~70% of Netflix’s contemporaneous revenue in that window. Zhu: “AI short drama will spark the next super content-platform revolution.”
From handheld DV to cameras to phone cameras, reality-recording tools pushed platforms like YouTube and TikTok. Imaginary worlds — novels, comics, film, games — still lack a productivity milestone tool, so creation stays costly and labor-heavy while demand far exceeds supply. Multimodal generative AI, Zhu argues, is that tool — and will birth the next AIGC super content platform after YouTube and TikTok.
Moats & use of proceeds
Novels and comics have rich IP but format-limited audiences; film and games have strong experience but thin capacity and high cost. Short drama optimized cost and efficiency at birth, unlocking imaginary-world capacity. Hits like interactive game 完蛋！我被美女包围了！ topping Steam China charts show unmet demand for story short video.
Zhu: live-action is not the only or final way to produce imaginary-world content. Short drama is a content paradigm proving plot short video’s consumer potential. CreativeFitting’s AI short-drama form extends interactivity and multimodality — from watching/discussing to participating. Proceeds: strengthen video models, build the AI short-drama product, and fund user growth — accelerating toward a next-gen super content platform.
Author: Huang Chaoyue · Review: Qiuping. KEEP partner welcome; inventory type company.
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