---
title: "Unique Friend | MarketEasy’s Lu Chen: AI Has Huge Room in B2B Marketing"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-01-19T16:30:00+08:00"
canonical: "https://ffcap.cn/en/research/20240119a06riq00"
source: "https://ffcap.cn/en/research/20240119a06riq00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240119A06RIQ00"
---

# Unique Friend | MarketEasy’s Lu Chen: AI Has Huge Room in B2B Marketing

_Unique Research · Insight / Unique Friend Q&A · January 19, 2024 · Guest: Lu Chen, tech partner, MarketEasy (市场易 / Custouch)_

Inventory type remains **insight** (Unique Friend series — not partner welcome).

## Guest

**Lu Chen** — tech partner at MarketEasy. BS Shanghai Jiao Tong; PhD Clemson University (US). Prior: VMware, Ele.me, musical.ly, Dianrong — 10+ years in AI, big data, SaaS, and security.

**Shanghai Guanglin Network Tech** (光潾网络) sells digital-marketing solutions to B2B marketing teams. Its Custouch / MarketEasy intelligent marketing SaaS offers one-stop management of content, campaigns, leads, customers, and cross-team workflows for high-quality growth. In the AIGC era it ships AI copy assistant, AI poster assistant, AI marketing bot, intelligent marketing analytics, and is exploring Copilot / Agent solutions.

## Q&A

**1\. Product and core scenes?**  
Live: AI copy assistant and AI poster assistant; building AI creative toolbox and AI marketing bot. Focus: B2B marketing. Core scenes: (1) help brands quickly generate outward content — copy and posters via GenAI text/image; (2) AI business consult for prospects so brands serve leads better.

**2\. R&D / GTM — 2023 challenge?**  
40+ enterprise users on trial, including well-known industry leaders. Big challenge: keep pace with AI change — miss a generation and the product in flight can be overturned.

**3\. Opportunities vs. past waves?**  
AIGC first made understanding and generating text, images, and video available via API — so founders can assist, replace, or cheapen work that once required humans. This wave has not yet minted a new mega traffic entrance; more often it upgrades existing products and fills scattered blanks that could not be solved before.

**4\. Challenges landing AI in China?**  
Regulation, security, and fast model iteration. Government stance is relatively positive — Lu is optimistic. Security covers data security and AI safety; both still uncertain, so watch continuously.

**5\. Competing with giants?**  
Deep industry thinking and cognition is the long-term edge versus giants.

**6\. Are LLMs still too weak?**  
Agreed. GenAI shows possibility, but hallucination and uncontrollability still block perfect scene fit.

_1 CN image; attach on ingest. Signup CTA in CN omitted._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240119a06riq00
On-site reading page: https://ffcap.cn/en/research/20240119a06riq00