---
title: "Unique Deal | Alliance Martech FOSHO Raises Near-¥10M Angel Round"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-01-29T12:00:00+08:00"
canonical: "https://ffcap.cn/en/research/20240129a03gr300"
source: "https://ffcap.cn/en/research/20240129a03gr300"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240129A03GR300"
---

# Unique Deal | Alliance Martech FOSHO Raises Near-¥10M Angel Round

_Unique Research · Unique Deal · January 29, 2024_

**FOSHO** — a martech company building next-generation affiliate marketing — has closed a near-**¥10M** angel round led by a seasoned industry investor, with **Unique Capital** as financial advisor.

Founded in **2021** and headquartered in Shenzhen, with strategic branches in Hong Kong and the U.S., FOSHO’s team comes from top tech firms and 4A agencies. In 2023 it launched **FOSHO AFF**, an AI affiliate-marketing cloud platform aimed at the pain points Chinese go-global brands face in affiliate channels.

## Next-gen affiliate stack

Affiliate marketing — partnering with media, sites, and creators and paying on conversion — is already mainstream. FOSHO AFF has three modules:

-   **Affiliate intelligence** — coverage of **\>4M** affiliate channels and **500k** brands; patented algorithms for affiliate data, industry/competitor strategy insight.
-   **Trading platform** — connects head and long-tail partners; supports both third-party e-commerce and independent-site dual-end selling; smart matchmaking between brands and affiliates.
-   **Multi-platform management** — cross-platform data management and visual reporting.

Together they span insight → trade → management. On its affiliate knowledge graph, FOSHO also builds a vertical model for the category. Add-ons: **FOSHO AFF Copilot** (NL collaboration assistant) and **FOSHO AI Spark** (AIGC creative for affiliate assets).

## Traction & use of proceeds

Founder & CEO **Li Jiayi (李嘉怡)** says FOSHO has served **1,000+** go-global brand customers — mainly consumer, with growing software-outbound recognition. Revenue mixes FOSHO AFF subscriptions, trading-platform take rates, and related services. The round funds deeper R&D and market expansion to consolidate leadership in next-gen affiliate marketing for global brands.

_1 CN image; attach on ingest._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240129a03gr300
On-site reading page: https://ffcap.cn/en/research/20240129a03gr300