---
title: "Rankings | AIGC Goes Global — Pika Traffic Surges 364%"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-03-05T17:00:00+08:00"
canonical: "https://ffcap.cn/en/research/20240305a06q3c00"
source: "https://ffcap.cn/en/research/20240305a06q3c00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240305A06Q3C00"
---

# Rankings | AIGC Goes Global — Pika Traffic Surges 364%

_Unique Research · Ranking / traffic insight · March 5, 2024 · Author (CN): Pu Qing_

In the digital era, AI and generative computing (AIGC) are remaking how people create and consume. Unique Research’s _2023 Global AIGC Industry Annual Report_ reads website traffic as a proxy for popularity and market potential — and the boards still point in one direction: AIGC demand is global, and China products are showing up in the outbound rankings.

## Global TOP50 — ChatGPT still half the pie

OpenAI’s ChatGPT, with its strong language model and broad use cases, accounted for **54%** of monthly traffic across the global AI TOP50 — a marker of leadership and of how dependent users have become on intelligent dialogue systems. Translation sites such as **DeepL** and character-generation tools such as **Character.AI** also performed well, underscoring AI’s pull in language translation and content creation.

## China domestic — Ernie Bot at scale

On Unique Research’s China survey, Baidu’s **Ernie Bot (文心一言)** led the domestic AI traffic TOP50 on LLM performance. Baidu has said Ernie Bot’s user base reached **100 million**, with cumulative output of **3.7 billion Chinese characters** of text creation — a signal both of AIGC’s content power and of domestic demand for quality AI tools. **iFLYTEK Spark** also stood out: the company claimed math, language understanding, and voice interaction ahead of GPT-4 Turbo on its own benchmarks, illustrating how fast domestic stacks are closing the gap.

## Go-global — Pika +364%

Chinese AI products also posted notable gains in the outbound AI traffic TOP25 — especially in image generation/editing and video generation/editing. **Pika** stood out with a **364%** lift in visit traffic, a vivid example of AIGC’s reach in visual content.

## What the traffic says

Traffic boards are a window on user interest and on where the stack is heading. Popularity of image generation and editing tools shows how much users care about visual creation; high traffic for dialogue systems and personalization shows hunger for interactive, tailored experience. Applications in education, healthcare, and game development hint at sector-level change still ahead.

For investors and operators, these numbers are a live market read — not just a scoreboard. As models improve, AIGC should keep expanding into more domains; the open question is which products convert curiosity into durable habit.

_4 CN images (traffic boards); attach on ingest._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240305a06q3c00
On-site reading page: https://ffcap.cn/en/research/20240305a06q3c00