Unique Research: February 2024 Global AIGC Industry Monthly — Traffic

Unique Research · Ranking / Monthly traffic · March 12, 2024 · Author (CN): Pu Qing

February 2024 AI product traffic across global, China-domestic, and Chinese go-global scopes — visits, unique visitors, duration, and mobile-page share. Scope: browser visits on PC/mobile to AI product sites with >10k monthly visits. Global TOP50 / Domestic TOP50 / Outbound TOP40 = top N by visits in each universe. Boards/charts are image-primary in the CN source — ~28 charts attach on ingest; this EN package keeps methodology, headline metrics, and board inventory without inventing table rows from images.

Core snapshot

• Global scale AI products (visits >10k/mo): 1,854 (−4.23% MoM)
• China-domestic scale products: 130 (from 123 in Jan)
• Chinese outbound scale products: 42 (from 35)
• Global AIGC visits: 6.886B vs Jan 5.972B (+15.30% MoM)
• Global total visit duration: 863M hours vs 788M (+9.52% MoM)
• ChatGPT unique visitors: 201M (~2.51% of world population)

Contents

1. Global AI products TOP50
2. China-domestic AI products TOP50
3. Chinese outbound AI products TOP40
4. Data notes

01 · Global AI products TOP50

Visits. Twenty-six application categories on the board; February heat: chatbots, smart search, graphic design, writing software. Rank 1–3: ChatGPT 1.63B visits (+1.05% MoM); Bing 1.256B (−7.64%); Canva 527M (+1.47%). Shares of Global TOP50 traffic: 30.5% / 23.5% / 9.9% (−0.67 / −2.78 / +0.17 pp) — attention still spreading. Three sites left TOP50 (RunwayML, NightCafe, Vocal Remover); three entered (Gemini, Invideo, GPTZero). Education AI (CheggMate, Q-Chat, Course Hero) kept growing — CheggMate +56.86% MoM visits; Prezi +18.03%, Slidesgo +8.28%; candy.ai +15.97%; Intuit +11.71%; Perplexity +8.63%. Declines cited: Remove.bg, Pixlr, HubSpot, Mailchimp, DeepL, Midjourney, Salesforce.

Uniques. ChatGPT 201M UV #1; Bing 146M; Canva 116M; then Gemini 66M, Intuit 58M, Shop 49M. Education: Q-Chat 42M, Course Hero 16M. Writing: Grammarly 26M, Notion 24M. Also strong: Remove.bg, Freepik, VEED.IO; infra Hugging Chat / Civitai; companions Character.AI / CrushOn.AI; research Feedly / prolific.com.

Duration. ChatGPT total 211.72M hours #1; Bing 146.61M hours; Canva 90.20M; Freepik 13.14M; DeepL 36.68M; Notion 23.10M; Grammarly 3.33M; Character.AI 55.62M; JanitorAI 7.82M; Q-Chat 16.56M; CheggMate 8.69M. Per-session leaders: SpicyChat.AI 22.49 min, CrushOn.AI 19.59 min, Character.AI 18.7 min; Notion 8.5; Q-Chat 7.04; Bing 7.01; ChatGPT 7.81; Canva 10.27; Remove.bg 5.83; LINER AI 0.66.

Mobile share. Social/entertainment skew mobile (LINER AI 96.92%, JanitorAI 81.16%, CrushOn 78.96%, SpicyChat 75.29%); Shop 79.61%; image stock lower (123RF 52.42%, Shutterstock 42.27%); edu sticky desktop (Course Hero 36.39%, Quizlet/Q-Chat 33.71%); tools mid (Beacons 65.08%, Gemini 57.48%, Poe 53.03%); specialist tools (Replit, Midjourney, Claude) more desktop.

Categories by visit share: personal chat & assistants 42.8% (chatbots alone 34.32%); smart search 24.2%; image & design 13.3%; office tools 6.3%; business & management 4.3%; then infra, A/V, games & entertainment.

02 · China-domestic AI products TOP50

Visits. Fourteen categories; hot niches: chatbots, image, writing/text, AI Infra, office. Top: Ernie Bot 10.01M (−33.22% MoM) still #1; #2/#3 Alibaba Tongyi and Moonshot 2.97M (+105.80% MoM). Gaoding Design 2.38M (−11.56%); Bigjpg 2.05M; iFLYTEK Spark 1.94M; Volcano Ark 1.79M. Explosive MoM: Kouzi +7,469.50%; liblib.ai +625.53%.

Uniques. Ernie 2.85M UV #1; Moonshot 890k; Gaoding 790k; Tongyi 780k (−44.38% visits); Bigjpg 770k.

Duration. Gaoding Design 300k hours leads duration board; Ernie 250k; Tongyi 200k; Moonshot 180k; MasterGo AI 230k; Modao AI 120k; Volcano Ark 120k; liblib.art 190k. Per-session: MasterGo AI 13.72 min #1; Ernie 1.53 min (fast chat); Moonshot 3.64 min with +105.80% visit MoM.

Mobile. Huiying Zimu 90.19% #1; Pixso AI 73.92%; MindSpore 79.44%; Pebblely 63.54%; Baidu Wenxin Yige only 2.13% (desktop-heavy).

Category color (prose): chat (Ernie / Spark) stable demand but short sessions; image/design (Gaoding 7.62 min, Bigjpg 2.89 min); search (Tiangong AI 1.10M visits / 260k UV / 3.22 min); office (ProcessOn 1.44M / 490k / 3.56 min); A/V (Tencent Zhiying 200k / 100k / 4.35 min).

03 · Chinese outbound AI products TOP40

Visits. Eighteen categories; February heat around image/video gen-edit. Top: Cutout Pro 14.13M; Fotor 13.71M (−8.70%); Vocal Remover 8.06M; Opus Clip AI 5.13M; Toolify navigator 3.94M (+43.52%); PixAI.Art 7.85M (−1.85%); SeaArt.AI 7.81M (+18.17%); Filmora 2.70M (−15.60%); Vizard 1.47M (−14.75%); TheB.AI 0.99M (−30.36%); Talkie 0.21M (+32.39%).

Uniques. Fotor 9.00M UV; Cutout Pro 5.87M (~2.4 visits/UV); Vocal Remover 3.12M; Opus Clip 1.51M; Toolify 2.44M; PixAI.Art 1.93M; SeaArt 2.42M; Filmora 1.82M; Vizard 0.61M; TheB.AI 0.27M; Talkie 80k.

Duration. SeaArt.AI 1.20M hours; Cutout Pro 1.13M; PixAI.Art 0.90M; Fotor 0.89M; Opus Clip 0.69M; Vocal Remover 0.49M. Per-session: SeaArt 9.24 min; Toolify 1.93 (nav); TheB.AI 2.72; Talkie 7.56; PixAI 6.88; Filmora 1.72; Vizard 9.47.

Mobile. SeaArt 64.58%; Toolify 58.40%; Vocal Remover 36.55%; TheB.AI 23.40%; Talkie 35.23%; Fotor 34.14%; Filmora 46.72%.

Category MoM color: image/design stable-to-up (SeaArt +18.17%); A/V mixed (HeyGen +10.33% vs Vocal Remover / Opus Clip down); eco apps Toolify +43.52%, FlowGPT +2.30%; office Monica AI +14.65%, Glasp +3.87%; chat PopAi +20.37%, Xmind Copilot +15.06%, TheB.AI −30.36%; games hi waifu −18.21%.

04 · Data notes

Traffic from Similarweb, labeled/classified by Unique Research (非凡产研). Browser web only — excludes extensions, standalone apps, Discord / third-party apps, mini-programs, and local open-source runs. Reference only; not investment advice.

Metrics: Visits = sessions (new after 30 min idle or midnight). Unique Visitors = distinct people in the month. Visit Duration = average session length (first→last action; expires at 30 min idle).

~28 CN charts/boards; attach on ingest. Editor (CN): Qiuping.

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