---
title: "China Market | Moonshot Traffic Doubles; Ernie Bot Independent Visitors Top 2.85M"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-03-15T17:40:00+08:00"
canonical: "https://ffcap.cn/en/research/20240315a07lzh00"
source: "https://ffcap.cn/en/research/20240315a07lzh00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240315A07LZH00"
---

# China Market | Moonshot Traffic Doubles; Ernie Bot Independent Visitors Top 2.85M

_Unique Research · China traffic color · March 15, 2024_

Unique Research’s February China-domestic AI product read:

-   **Ernie Bot (文心一言)** — **10.01M** visits (#1) despite −33.22% MoM; still the clearest personal chat / assistant draw
-   **Moonshot (月之暗面 / Kimi)** — **2.97M** visits, **+105.80%** MoM — the month’s dark horse in the same niche
-   Unique visitors: Ernie **2.85M** #1; Moonshot **890k** UV with the same +105.80% visit MoM — rapid user-base expansion
-   Per-session depth: **MasterGo AI** **13.72 minutes** — design tools invite longer, more exploratory sessions
-   Mobile-page share leader: **Huiying Zimu (绘影字幕)** **90.19%** — subtitle / video workflows skew heavily mobile

February color: personal chat, image/design, and infra already feel mainstream; translation and search tools stay sticky in their niches. Competition should keep lifting UX and feature depth. Full China TOP50 boards sit in the February global traffic monthly.

_3 CN images; attach on ingest._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240315a07lzh00
On-site reading page: https://ffcap.cn/en/research/20240315a07lzh00