Unique Research · Ranking / Monthly traffic · April 11, 2024 · Author (CN): Shen Liang
March 2024 AI product traffic across global, China-domestic, and Chinese go-global scopes — visits, unique visitors, duration, and mobile-page share. Scope: browser visits on PC/mobile to AI product sites with >10k monthly visits. Global / Domestic / Outbound TOP50 = top 50 by visits in each universe. Boards/charts are image-primary in the CN source — 24 charts attach on ingest; this EN package keeps methodology, headline metrics, and board inventory without inventing table rows.
Core snapshot
- Global scale AI products (visits >10k/mo): 1,833 (−1.12% MoM)
- China-domestic scale products: 152 (from 130 in Feb)
- Chinese outbound scale products: 58 (from 42)
- Global AIGC visits: 7.715B vs 6.886B (+12.04% MoM)
- Global total visit duration: 958M hours vs 863M (+11.01% MoM)
- ChatGPT unique visitors: 208M
01 · Global AI products TOP50
Visits. Eighteen application categories appear on the board; chatbots, smart search, translation, and graphic design were the most-visited niches in March. Rank 1–3 unchanged: ChatGPT 1.769B visits (+8.75% MoM); Bing 1.395B (+11.08%); Canva 568M (+7.76%). Their shares of Global TOP50 traffic were 26.97% / 21.27% / 8.66% — down 3.53 / 2.23 / 1.24 pp MoM, i.e. attention spreading beyond the head. Global TOP10 order largely stable vs February. New entrants to Global TOP50: Baidu Translate, Suno, Ernie Bot (文心一言), yodayo, Kimi — Baidu took two seats; three of five new names are China-domestic. Fastest MoM among notables: Kimi.ai +317.43% (Moonshot AI; chatbot with multi-format file + web parsing); Suno +169.98% (music gen from text prompts); Claude +160.76%. Chatbots took more than half of the top-five growth slots.
Uniques. ChatGPT 208M UV #1; Bing smart search 152M; Canva 123M; then Gemini 62M, Intuit 56M, Shop 53M — top-six order largely unchanged MoM.
Duration. ChatGPT total duration 240M hours #1; Bing 160M hours; Canva 95.56M hours. DeepL 38.84M hours (#6 on the duration board); Baidu Translate 4.88M hours. Per-session leaders: CrushOn.AI 19.28 min (AI companion / NSFW niche); yodayo 18.7 min (anime image + character chat); SpicyChat 16.92 min. ChatGPT avg session 8.26 min; Bing 7.00 min — both high vs peer tools.
Mobile share. Social / e-commerce / companion apps dominate mobile: LINER AI 97.08%, Shop 80.64%, CrushOn.AI 80.39%, yodayo 77.72%, SpicyChat.AI 72.23%. Edu tools stickier on desktop: Course Hero 39.28%, Quizlet (Q-Chat) 32.70%.
Categories by visit share: personal chat & assistants 44.3% (chatbots alone 35.84%); search 24.2% (flat MoM); image & design 12.8%; office tools 5.6%.
02 · China-domestic AI products TOP50
Visits. Eighteen categories; hot niches: translation, chatbots, smart search, AI Infra, image. Top by visits: Baidu Translate 57.66M, Ernie Bot 14.79M, Kimi.ai 12.19M, then Meta AI Search (秘塔) 6.69M. Fastest MoM: Meta Search +512.59%; Kimi +317.43%; Tonghuashun iWencai +162.31%; Ali Duiyou +116.72%; Haiyi AI +110.90%.
Uniques. Order tracks visits: Baidu Translate 16.75M UV #1; Ernie 3.26M; Kimi 3.25M — nearly tied with Ernie on users in March. Also past 1M UV: NetEase Youdao Translate, Meta Search, Volcano Ark (火山方舟), Alibaba Tongyi.
Duration. Ex-translation: Kimi 700k hours and Meta Search 640k hours lead; Tonghuashun iWencai 370k; Gaoding Design 310k; MasterGo AI 310k; Modao AI 210k; Volcano Ark 220k; liblib.ai 130k. Per-session: MasterGo AI 14.44 min #1 among domestic; chatbots (Kimi, Zhipu Qingyan, Baidu Chat, Ernie) skew shorter / task-oriented.
Mobile. Kuaijianji (快剪辑) 97.19% mobile share #1; higher-traffic chat apps (Kimi, Ernie, Zhipu Qingyan) skew more PC.
Categories by visit share: AI translation 44.98%; chatbots 27.40%; smart search 5.79%; AI Infra 4.67%; image 4.55%.
03 · Chinese outbound AI products TOP50
Visits. Twenty-two categories; March heat concentrated in image/video gen-edit and emotional companions. Top: CrushOn.AI 20.05M visits; Cutout Pro 15.73M; Fotor 14.93M — both #2/#3 up MoM. Of Outbound TOP50, 35 up / 15 down MoM. Fastest: Dora AI +354.53% (no-code AI website builder from text); also Airgram +132.15%, Talkie +75.64%, ChatMind +57.89%, Virbo +55.94%.
Uniques. Fotor 9.66M UV (+660k MoM); Cutout Pro and Media.io also up — demand for efficient image/video tooling still rising.
Duration. CrushOn.AI 6.45M hours #1; other high-duration names cluster in image/video edit. Per-session: CrushOn ~20 min; novel-gen Artflow and video-gen PixVerse both >10 min.
Mobile. Meeting assistant Airgram mobile share 89.13%. Outbound products’ mobile-share median 49.87% vs domestic median 11.33% — a wide gap consistent with global mobile-first use.
Categories by visit share: image & design 41.69%; A/V 16.33%; games & entertainment 13.75%; office tools 12.19%.
04 · Data notes
Traffic from Similarweb, labeled/classified by Unique Research (非凡产研). Browser web only — excludes extensions, standalone apps, Discord / third-party apps, mini-programs, and local open-source runs. Reference only; not investment advice.
Metrics: Visits = sessions (new after 30 min idle or midnight). Unique Visitors = distinct people in the month. Visit Duration = average session length (first→last action; expires at 30 min idle).
24 CN charts/boards; attach on ingest. Editor (CN): Qiuping.
— END —