Unique Research · Unique Deal · April 16, 2024
Kuaizi Technology (筷子科技 / Kuaizi.ai), a leading China content-commerce AIGC video application platform, has closed a nearly ¥50M Series B1 round. Investors: GSR Ventures (金沙江创投), Haizhu Chengfa Group (海珠城发集团), Minghui Yide (明辉懿德), and Hainan Bixin (海南比芯). Unique Capital served as exclusive financial advisor.
Kuaizi uses AI to solve enterprise marketing-content production and management for efficiency and conversion. Proceeds will expand domestic and overseas markets, train a proprietary large language model, and optimize the product matrix including the international edition.
Deal details
Kuaizi currently offers two products:
- Kuaizi.ai AIGC content-commerce application platform — efficiency-collaboration AI for brands of all sizes. It connects five collaborative roles and workflows — scripting/direction, shooting, editing, media buying, and management — raises marketing-content production efficiency with AI, and distributes across mainstream public and private platforms at home and abroad, using intelligent recommendation and data analytics to lift conversion.
- Intelligent content managed-ops service for group-scale brands.
In 2023, Kuaizi.ai shipped the 3.0 upgrade as an integrated content-commerce AIGC video platform, adding native AI apps including Xiao K Assistant (小K助理), ScriptAI, AI one-click video, Baida Card (百搭卡), and multi-scene text.
CEO Chen Wanfeng (陈万锋): “Customers care not only about production efficiency of marketing content, but even more about effectively driving sales conversion. End-to-end linkage across the full chain is therefore essential.” The company also upgraded its vision globally — “use generative AI to tell product and service value stories for global brands, and lift commercial growth.” Overseas expansion is underway: marketing systems for TikTok, Google, and Meta are integrated, and many clients already produce video on the cross-border edition and distribute worldwide.
As the product iterated, customer mix and revenue mix shifted. From mainly serving KA accounts, the company now primarily sells the Kuaizi AIGC application platform to all-size customers: large-customer share of headcount fell from 70% to about 10%, while product-subscription revenue rose from 20% to 80%.
Kuaizi has served nearly 5,000 paying customers across 40 sub-verticals led by consumer and local lifestyle, with enterprise users in 500+ cities. Average sales cycle is 1–2 weeks, half closed online. Users have created over 3.5 million creative project items; average enterprise daily operating time exceeds 10 hours. Product-subscription ASP is nearly ¥25,000. 2023 annual revenue more than doubled vs 2022, approaching the ¥100M level. The company has reached break-even.
Three claimed moats (Chen Wanfeng)
1. Business barrier. Core value comes from accumulated customer relationships, scene data, and tech depth. Focused on marketing-video production and management, Kuaizi closes a full “script–shoot–edit–buy–manage” data acquire–analyze–optimize loop, less exposed to raw LLM iteration swings.
2. Proprietary LLM. Kuaizi is training its own LLM that understands both commercial-content direction and business operations. On rich multimodal datasets it will guide, auto-produce, and optimize commercial video and content — pushing Kuaizi.ai toward a “content-commerce Agent.” The model is expected to ship in Q2 this year.
3. Scene closeness. Cross-platform service, deeper scene-data mining than e-commerce platforms, and higher focus on customer real needs.
Investor comments
Zhu Xiaohu (朱啸虎), Managing Partner, GSR Ventures: “As a typical application-layer company, Kuaizi caught B-end demand in this foundation-model AI wave, created value through product and service, and found PMF. We look forward to Kuaizi growing further.”
Haizhu Chengfa Group: “As a key SOE investment-and-operation platform for Haizhu District, we treat AI as a strategic focus. This investment recognizes Kuaizi’s tech and market potential and deepens our attract-and-invest linkage strategy — successfully helping Kuaizi locate its HQ in the district.” Going forward, Haizhu Chengfa will keep using resource integration and industry guidance, plus Haizhu’s industrial base and policy environment, to support Kuaizi and peers end to end.
Wu Minghui (吴明辉), Executive Partner of Minghui Yide and founder of Miaozhen Systems (明略科技): “Congratulations to Kuaizi on the new round. I’m bullish on AIGC meeting content commerce — especially video. After years of tech and industry depth, Kuaizi has a chance to become an influential content-commerce application platform. I hope Miaozhen and Kuaizi strengthen collaboration, build more commercial-scene applications together, and lead clients into the generative-marketing era.”
Wang Chaochao (王朝超), Partner, Unique Capital: “Kuaizi.ai is a cycle-crossing company — through the marketing graphic era and the video era. With deep understanding of market change and customer need, the team earns recognition through deep know-how and AI product — real fighting strength. I believe the company can keep that state and achieve more.”
1 CN image; attach on ingest.
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