---
title: "Unique Viewpoint | How Foundation Models & GenAI Empower Enterprise Marketing Growth"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-05-08T16:00:00+08:00"
canonical: "https://ffcap.cn/en/research/20240508a05xxq00"
source: "https://ffcap.cn/en/research/20240508a05xxq00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240508A05XXQ00"
---

# Unique Viewpoint | How Foundation Models & GenAI Empower Enterprise Marketing Growth

_Unique Research · Interview / Roundtable · May 8, 2024_

From Unique Capital’s Jan 24, 2024 Shanghai AIGC summit. Moderator: **Qiu Ronghao**, Partner, Albatross Capital (信天翁资本).

## Panel

-   **Sun Xuefeng** — CEO, Xiaoshui Intelligent (小水智能)
-   **Qin Ziyi** — VP & CMO, Pukang Group (璞康)
-   **Chen Minqi** — VP, Shuchuan Group (数传)
-   **Lu Chen** — CTO & Chief Scientist, MarketEasy (市场易)

## Products & models

**Sun:** (1) Mine existing enterprise clients — e.g. China Mobile intelligent voice CS + digital humans; (2) new AIGC apps (AI digital cards, AI assistants) via client channels; (3) internal design/planning AI for headcount efficiency.

**Qin:** Retail/e-commerce services for Fortune 500 — “take and use” image/audio/text tools across posters, ads, short video, copy. Internal measure ~**20%** efficiency lift; headcount 1,000+ (2022) → 800+ while volume **+30%**.

**Lu:** B2B marketing SaaS (content, leads, campaigns, data) + AIGC copy/creative/poster assistants.

**Chen:** Publishing AIGC — “Digital Editor” full-chain cost/efficiency for planning editors.

## Landing challenges & real ROI

**Sun:** AIGC levels the field vs strong legacy AI vendors (e.g. iFLYTEK with own models) — first-mover narrative wins large group deals. Also unlocks bids once uneconomic: video ringtone production ¥2,000 cost vs ¥1,000 budget → AIGC ¥500–700 makes it viable; lower client cost wins vs non-AI peers.

**Qin:** E-commerce content arms race + falling client willingness to pay mid-layer fees. AIGC frees repetitive non-standard creative — junior designer + AIGC can own full KV + motion short video once needing a small team. Hardest change-management: get hundreds of staff to actually use tools.

**Lu:** Position as **assistant/copilot** not full autowriter (quality gap for high-expectation users). Client concerns: data security, copyright, evolving regulation — co-create.

**Chen:** Cost — deeper topic intel vs travel/dealer scouting; efficiency — digital editor contact on books for post-sale knowledge services/recommendations; difficulty — traditional publishers’ digital maturity; vertical models need more precise data partnership.

## Advice for enterprises embracing AIGC

Panel closes with practical adoption guidance in CN (start from workflows, change management, assistant positioning, publisher digital readiness) — preserve full closing remarks on ingest; EN above carries the quantified Pukang / Xiaoshui unit-economics facts.

— END —

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240508a05xxq00
On-site reading page: https://ffcap.cn/en/research/20240508a05xxq00