Unique Research · Recap · June 28, 2024
On June 21 in Shanghai, Feishu Sino (飞书深诺), Unique Research, and the Changning Enterprise Services Lecture Hall hosted Traffic E/Acc Labs — Global Traffic, Growth Engine — on how AI companies acquire global traffic. Investors, go-global founders, and experts joined.
Talks
Yin Siji, Feishu Sino App–AI industry lead — best practices for AI clients’ overseas marketing; Chinese go-global firms’ edge in product push and viral loops for fast CAC and market penetration.
Fan Adong, Dolfintec financial product ops — customized financial services for AI exporters; overseas “installment-like” ad credit extension and full-stack financial support.
Zhao Zifeng, Meet Experience lead — MarTech across the full ad funnel (pre/mid/post) for precise execution and conversion.
You Weiming, Creative Booster lead — AIGC-era creative localization (“local flavor”) across language, VO, casting, sets, and customs; ChatGPT, Midjourney, HeyGen speeding quality localization.
Dong Youchao, Feishu Sino CPO — AI & agentic workflows reshaping advertisers, platforms, publishers, and vendors; multi-platform multi-objective tasks become simpler; agents for strategy, channel choice, and ROI measurement.
Zhang Shiqing, Google Greater China new-customer development (non-game apps) — advantages and playbooks for Chinese go-global players in AI sub-segments.
Wu Shenliang, Unique Research advisor — data view of global GenAI. Unique Research stats: ~1,500 active AI companies globally; 751 China domestic; 103 go-global; 24 listed; 16 foundation-model firms; ~76% of product startups at application layer. Cumulative financing ¥314.9B (overseas ahead of domestic). As of May 2024, 1,749 AI products >10k monthly visits; Chinese go-global products 71 seats.
Xu Xiaoxi, VP Evernote (印象笔记) — service matrix from personal to enterprise plus smart hardware; in the LLM era the smallest product unit shifts from App to Persona/Role, favoring AI Agent products.
Closing roundtable
Unique Capital partner Wei Wu, Feishu Sino corporate development partner Ricky Ng, and Evernote VP Xu Xiaoxi discussed raising product value with AI. Shared advice for AI internationalization: polish product and find PMF first; choose target countries carefully; then expand the map steadily.
11 CN images (speakers/panels); attach on ingest.
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