---
title: "Unique Deal | CreativeFitting Raises Baidu Pre-A+; Unique Capital Advises"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-07-04T14:45:00+08:00"
canonical: "https://ffcap.cn/en/research/20240704a04zqj00"
source: "https://ffcap.cn/en/research/20240704a04zqj00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240704A04ZQJ00"
---

# Unique Deal | CreativeFitting Raises Baidu Pre-A+; Unique Capital Advises

_Unique Research · Unique Deal · July 4, 2024_

Global first AI short-drama app **Reel.AI** launched overseas and quickly climbed entertainment paid charts — another breakout GenAI consumer product. Its maker, **CreativeFitting (井英科技)**, has drawn investor attention.

CreativeFitting closed a multi-million USD **Pre-A+** round from **Baidu Group**, with **Unique Capital** as financial advisor for the round — another Baidu bet on AI-native applications.

## Team

Among the earliest China teams exploring LLM video generation, CreativeFitting mixes AI depth with content craft. Founder & CEO **Zhu Jiang** (SJTU CS) was CGO at TouchPal, building entertainment apps with tens of millions of DAU and leading global growth.

As GenAI moves from single- to multimodal and some scenes hit consumable quality, new AIGC killer-app openings appear in immersive interactive entertainment.

## Reel.AI — AI-native short drama hits hard

Reel.AI combines AI short dramas with AI interactive experience. Launched overseas on **December 28, 2023**, it became a flagship AI-native case. Users began topping up within four days despite a thin catalog; paying users kept growing.

Android currently carries **19** short dramas: **15** live-action, **4** AIGC (two anime, two Western-style). Micro-expressions, micro-motions, and lip sync are coherent; scripts and emotion read as real.

Growth rests on CreativeFitting’s self-developed **Reel Diffusion** narrative video tools — tuned for emotionally resonant shorts via algorithms, training data, and engineering so creators can tell better stories.

At a recent global AI film marathon, CreativeFitting partnered with director Jud Willmont (吴剑) on AI short _M.A.D._, winning the Bilibili Audience Choice Award — a nod to Reel Diffusion and human–AI co-creation.

## AI + entertainment: the inflection

GenAI stretches experience from vision/audio/writing/dialogue to real-time, personalized generation and immersive interaction. Short-drama production today is still **AI + human**: external directors write and break scripts into storyboards → prompts into the model → model replaces traditional performance for shot generation → directors pick or re-prompt → post in pro tools. Philosophy: humans own creative potential; AI owns specialized generation.

Zhu: “Progress is driven by application scenes. Research still races for frontier base models, but attention is shifting to which AI-native apps become super apps.” On Baidu: “An endorsement of the team and product — and of AI-native application prospects.”

Proceeds will iterate video models/tools, strengthen the content ecosystem, and accelerate Reel.AI’s lead in AI + entertainment.

_4 CN images; attach on ingest._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240704a04zqj00
On-site reading page: https://ffcap.cn/en/research/20240704a04zqj00