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UNIQUE RESEARCH / ENGLISH ARTICLE

Unique Research: July 2024 Global AIGC Traffic Report

Unique Research · Ranking / Monthly Traffic · August 20, 2024

Ingest note: ~29 CN charts (Global / China domestic / Overseas Top 50 boards). EN keeps methodology + headline %/$ / named ranks — attach or redraw on import.

July 2024 traffic for scaled AI products — visits, downloads, unique visitors, app revenue, time-on-site, mobile-page share — across Global / China Domestic / Overseas (Chinese founders) Top 50. Scope: PC/tablet/smartphone via website or app. Excludes extensions, desktop software, mini-programs, Discord/third-party hosts, local open-source. Universe: >10k monthly visits; focus Top 50 each cut.

Headline numbers

  1. Scaled global AI products: 1,717 (from 1,760 in June, −2.49%) — concentration up.
  2. China domestic scaled Web AI: 185 (from 172, +7.56%).
  3. Overseas (Chinese-founded) scaled Web AI: 95 (from 89, +6.74%).
  4. China AI-related apps: 185 (strong mobile demand).
  5. Global AI product visits: 8.607B (−2.04% vs 8.786B); total time-on-product 937M hours (−10.37% vs 1.041B).
  6. ChatGPT unique visitors: 244M in July (down MoM).

01 · Global AI Top 50

Web visits. Top 50 spans 25 categories; chatbots, smart search, graphic design lead. ChatGPT 2.435B and Canva 640M down MoM; Bing 1.731B (+13.74%) — more AI search features. Top 50 floor 11M (AI Time Machine #50 — restore old photos + Deep Nostalgia age-morph video). Fastest MoM: Claude +64.94%; Luma AI +33.44%; AutoResponder.ai +32.17% (WhatsApp/FB/IG auto-reply). Companion apps SpicyChat, candy.ai, CrushOn.AI each >+10%. Education traffic soft — summer break caveat.

Web MAU. ChatGPT 244M; Bing 200M; Canva 128M — all >100M.

Web time. ChatGPT 246.25M hours; Bing #2; Canva #3. #50 AutoResponder.ai 48.6k hours; median board 2.82M hours. Dwell concentrated in chatbots, design, companions, translate, finance.

App downloads. CapCut/Jianying 38.42M #1; Doubao 27.45M #2; ChatGPT 19.81M #3. Floor 1.3M (OldRoll #50). MoM leaders: OldRoll +204.07%, BeautyCam +54.55%; Alibaba Tongyi and Character.AI also up. Early Aug reports: Google ~$2.5B+ deal for Character.AI (founders + ~30 of ~130 join Google). Five of Top-10 MoM download growers Chinese (Tongyi, BeautyCam, Xingye/星野, Kuaiying, Kimi).

App MAU / sessions. CapCut 323M MAU; ChatGPT 172M; Meitu 100M. MAU adds: ChatGPT +10M; Duolingo +4M. Sessions: CapCut 8.546B (+4.16%); Character.AI 4.832B (+17.82%); ChatGPT 4.384B (+12.87%).

App revenue (ex-ads). Duolingo $33.03M #1; ChatGPT #2; CapCut $27.17M #3 (passes Canva; ~$0.4M behind ChatGPT). Floor $830k (Brainly #50, +$180k vs prior month). Image/video, education, chatbots dominate paid mobile.

[Charts: Global boards — attach on ingest]

02 · China Domestic Top 50

Web visits. 21 categories; chatbots / smart search / design lead. Kimi.ai 24.05M retakes #1 (+1.29M); Ernie 19.38M; Tongyi 9.11M. 29 products >1M monthly Web visits. Fastest: Zhihu Direct Answer +430.20% (zhida.ai, launched late June); Baidu Orange Essay +160.40%; Jimeng AI, DeepSeek, Meitu Design Studio each >+60%.

Web MAU. Kimi 3.99M (down MoM but #1); Ernie +490k MoM closes gap; Doubao 2.21M first Top-3; Metaso 1.85M; 360 AI Search 1.72M.

Web duration. Mean session 4.72 min; median 3.68; max 19.90 / min 0.53. Longer dwell in commercial tools (marketing, design, Agent platforms); shorter in personal productivity (chat, translate, write, search). Kimi sole domestic product with monthly total time >1M hours (1.21M); Metaso 580k hours vs 360.

App downloads. CapCut 38.42M; Doubao 27.45M; Meitu ~6.00M; also Kuaiying, Kimi. 16 China AI apps >1M downloads; Top 50 floor 120k (WanJuan #50, MiniMax writing assistant). Fastest: Zhumeng Island +230.51%; Tiantian Tiaosheng +182.25% (AI pose + home fitness, summer); Tongyi +80.30%.

App MAU / sessions. CapCut 323M (above ChatGPT’s Web UV); Meitu 99.65M; Doubao 30.42M; Ernie and Xiaoyuan Search also >10M MAU. Sessions: CapCut 8.546B; Meitu 2.127B; Doubao 684M; Xingye #4; Xiaoyuan Search 225M (passes Ernie into Top 5).

[Charts: China domestic — attach on ingest]

03 · Overseas (Chinese-founded) Top 50

Web visits. 19 categories; image edit/gen and companions hot. Fotor 15.00M #1; Cutout Pro 13.61M #2; companion CrushOn.AI down 17.60M→11.43M. Floor 470k (PDF.ai #50). 32 of 50 up MoM / 18 down. Fastest: hi waifu +146.55%; Joyland, Shakker.AI, DupDub, Vivago each >+50%.

Category share: Image & design 42.54%; A/V 16.13%; games & entertainment 10.81%. Six of Web Top 10 are image/design; Picwish, SeaArt, PixAI.Art each >5M. A/V Top 3: Media.io, OpusClip, HeyGen.

Web MAU. Fotor 9.89M; Cutout Pro 5.66M; MaxAI.me 5.09M. 26 products >1M MAU.

Mobile web share: Joyland 86.77%; yodayo, Powerdrill, CrushOn.AI, PictureThis each >80% — mobile first for overseas users.

[Charts: Overseas boards — attach on ingest]

04 · Methodology (summary)

Overseas AI: non-Chinese founders, global GTM. Domestic: Chinese founders, China market. Overseas Chinese-founded: Chinese founders, primary market outside China. Cite: data/charts from Unique Research. Metrics: Visits (30-min inactivity / midnight session rules), Unique Visitors, Visit Duration; App Downloads, Sessions (5s multi-open = 1), Active Users, Duration. Treat as research reference, not investment advice.

— END —

Editorial English edition by Unique Research, published on UniqueCapital on August 20, 2024. This translation is based on an earlier Chinese article; the Chinese source is credited separately and is not treated as a line-by-line mirror.

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