Unique Research · Insight / Unique Friend Q&A · September 5, 2024 · Guest: Co-founder, AiPPT / iDesign (爱设计)
Highest-leverage AIGC path: fuse into mature app ecosystems and user habits. PPT is the obvious win for marketers — less all-night slide grinding, more time for creative that actually moves customers.
Company & product
Mission: “next-gen AI workstation for people and orgs.” Suite (10+ AI content tools): AiPPT, iDesign AIGC content middle platform, 365 Editor, iDesign online design, AiH5, etc. 2023: AiPPT — “one-minute one-click PPT”; claimed #1 China AiPPT startup, #4 globally, Top 10 domestic AIGC on PC. Investors include Xinyuan Capital, Weimeng Media, Visual China, Xintian, CeYuan, AAMA, Sensors Data, Xinglian (Zhipu AI fund), 36Kr, Xiaomi co-founder Wang Chuan, and others.
How AI changes PPT work
Use cases: annual work reports, marketing event decks, parents helping kids with school PPT. Old flow ≈ painting with text boxes/images/icons. New flows: (1) ChatGPT-style — one-line title → outline + draft, then edit; (2) import PDF/Word/TXT/mind-map → structured summary → PPT. AiPPT.cn is not only generation — full workflow + template supply (party-building, medical, student defense, etc.); ~2 million templates targeted this year — something a bare model cannot solve alone.
Market bet: AI office is a huge lane (hundreds of billions to trillion-RMB-class company values). iDesign’s edge: years in image tools, copyright/creator ecosystem, and office users — extend sideways + AI → AiPPT.cn / AiPPT.com.
Hardware loop: don’t only own the desktop — own the desk. Shipped AI voice smart mouse with built-in AI software (buy mouse → access suite); press AI button to voice-prompt and skip typing. Future matrix: mouse, keyboard, headset + software for a closed AI-office loop.
Marketing transformation
Strategy: in a “count every yuan” climate, high-end GenAI content decision/production is a preferred path — AI as next-gen ops weapon. Execution: iDesign’s AIGC content middle platform — produce → manage → distribute → data loop for agile content services. Consumer side: more personalized strategy/creative from larger data; automate generation, ads, analytics; AIGC as muse or direct asset factory.
Advice: embrace fast, lifelong learning; keep human soft skills (comms, social) AI can’t replace. Managers: train teams, redesign workflows, integrate AIGC into existing stacks, manage risk. Also watch big data for behavior/trends; AR/VR for immersive try-on / product / games — stay innovative and flexible.
Note (from CN close): limited free tickets / signup for AI-marketing practitioners.
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