---
title: "Unique Friend | Leyan Tech Shen Libin: Shopping-Guide LLMs Bring a New E-Commerce Paradigm"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-09-06T16:00:00+08:00"
canonical: "https://ffcap.cn/en/research/20240906a064dq00"
source: "https://ffcap.cn/en/research/20240906a064dq00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20240906A064DQ00"
---

# Unique Friend | Leyan Tech Shen Libin: Shopping-Guide LLMs Bring a New E-Commerce Paradigm

_Unique Research · Insight / Unique Friend Q&A · September 6, 2024 · Guest: Shen Libin, Leyan Technology (乐言科技)_

A high-leverage AIGC path is to fuse into existing app ecosystems. In e-commerce customer service, that is a step-change: less time on repetitive tickets, more on experience and deeper relationships — personalization as the loyalty base.

## Company & product

Leyan: in-house AI R&D + full scene coverage. AI SaaS + full-chain digital solutions for merchants; **60,000+** customers. Portfolio: cross-platform CS bots, smart CRM, ticket RPA, voice outbound, overseas e-com ops — covering consult → new-customer conversion → repurchase / GMV growth.

**July 2024:** launched an e-commerce **shopping-guide LLM** — natural dialogue that answers shopping questions and product knowledge so buyers skip hunting notes, guides, and reviews. That changes the decision path — a new e-commerce paradigm.

## How GenAI remakes marketing

**Assist:** copy, translation, decks, posters, video for practitioners.  
**Strategy:** user insight and behavior analysis; multi-scene strategy gen; smarter ads → higher conversion/ROI.  
**Execution:** multimodal AIGC breaks creative boundaries; non-specialists join content production.  
**Interaction:** personalized interactive content (digital self-expression, becoming part of the brand story) deepens connection.

## Talent for the AIGC era

Need digital mindset + data skills as campaigns go data-driven; ability to collect/manage/analyze multi-source data and turn AIGC insights into workable optimizations; plus entrepreneurial curiosity for new smart-marketing models AIGC is spawning.

## Emerging tech & playbooks to watch

**Tech:** (1) low/no-code digital consumer experiences; (2) RPA for publish / data collect / batch acquisition; (3) AR + holographic ads for novelty.  
**Play:** (1) short-video — audience graphs, taste fit, precise conversion; (2) community marketing on Xiaohongshu / Zhihu — listen, grow, amplify.

_Note (from CN close): limited free tickets / signup channel for AI-marketing practitioners._

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240906a064dq00
On-site reading page: https://ffcap.cn/en/research/20240906a064dq00