---
title: "Unique Friend | Extreme Insight (Jirui) CEO: AIGC Helping E-commerce Brands Turn Great Content into Great GMV"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-10-10T16:30:00+08:00"
canonical: "https://ffcap.cn/en/research/20241010a06f2l00"
source: "https://ffcap.cn/en/research/20241010a06f2l00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20241010A06F2L00"
---

# Unique Friend | Extreme Insight (Jirui) CEO: AIGC Helping E-commerce Brands Turn Great Content into Great GMV

_Unique Research · Insight / Unique Friend Q&A · October 10, 2024 · Guest: CEO, Extreme Insight / Jirui Technology (极睿科技)_

Jirui was later welcomed as Unique Partner (EN package `20241231a03ann00`); this piece is the Unique Friend Q&A — inventory type remains insight.

**Product / market:** In content-coupled e-commerce, quality content drives GMV — but text, image, and video still burn people and time. As e-commerce dividends shrink and margins fall, merchants chase lower cost and higher efficiency. Jirui has completed four rounds led by GSR, Sequoia, and peers — nearly **$200M** raised; **1,000+** brand customers (Anta, Eifini, Schneider Electric, etc.); **40,000** stores covered; 2024 revenue expected **\>$80M**.

Experienced sellers want cost cuts; inexperienced sellers struggle to guarantee content quality. AIGC automates polished marketing assets so all sellers get time-/labor-/mind-saving service and GMV from better content.

**Four SaaS tools** (each can cut e-commerce content cost ~**80%**; sold alone or bundled): photomagic (model-image synthesis); ECPro / Easy Merchandise (auto main images & detail pages + multi-platform publish); iCut (automated live-stream clips); iClip (image-to-video).

**Focus:** general e-commerce sellers. Tmall alone >1M sellers; domestic e-commerce content production ~¥100B/year — and a global need. Partners: Anta, Eifini, Schneider, Weilong, Estée Lauder; agencies Baozun, Baiqiu. Peak single-customer ARR >¥2M/year (Anta). 2024 expand cross-border/overseas.

**Innovation:** in-house AI for full-dimension image/video understanding; ECGPT + FashionCLIP for high-quality content; API one-click publish to ~20 major domestic/overseas platforms; finest-grain recognition + knowledge bases for structured non-standard goods.

**GenAI impact:** LLMs upgraded internal quality — text and video, not just copy/edit. Versus rule/template small models, large models yield more diverse, non-repeating brand assets. Pricing unchanged; GTM changed: (1) brands’ AI appetite spiked → many more inbound inquiries; (2) internal LLM-powered acquisition via massive short-video distribution and own live clips for leads.

**Tech lead:** (1) Stay on the front line — industry data is the moat as models commoditize. (2) Co-explore video and other models with foundation vendors (Tsinghua-rooted team, strong vendor ties). (3) Turn model edge into productized engineering — TOB customers buy tools, not raw models; ship full-chain e-commerce solutions against pain points.

**Ecosystem:** Model vendors ≈ cloud infra — not end-customer facing; apps sit in the middle. Joint custom solutions for bespoke AI needs; standardized products for standard needs; agency/human services downstream where AI+tools cannot yet finish the job.

**Challenges / markets:** China AI’s sharpest issue is value–price mismatch plus race-to-bottom pricing under crowded competition — customers equate AI with cheap automation. Hope: more diversified founder bets and a B2B culture closer to the U.S. that pays for value, not only raw cost.

**2024 watch:** Multimodal models (text→image→video) that remake expression in e-commerce and media. On-device LLMs that serve consumers at the edge — shopping may shift from search/content-driven to AI-guided / AI-decision e-commerce, changing platform and seller ops.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20241010a06f2l00
On-site reading page: https://ffcap.cn/en/research/20241010a06f2l00