---
title: "JING Marketing VP: GenAI Ushering Marketing 5.0 — Human–Machine Unity"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-10-24T16:00:00+08:00"
canonical: "https://ffcap.cn/en/research/20241024a05zq300"
source: "https://ffcap.cn/en/research/20241024a05zq300"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20241024A05ZQ300"
---

# JING Marketing VP: GenAI Ushering Marketing 5.0 — Human–Machine Unity

_Unique Research · Insight / Q&A · October 24, 2024 · Guest: Tang Xuan, VP, JING (径硕科技)_

**Product:** ~10-year MarTech firm; marketing automation across content, events, ads — end-to-end traffic→opportunity; automate lead flow and marketing assets.

**GenAI impact:** Industry enters Marketing 5.0 — human–machine unity, data as primary production factor for shopping-journey experience. Platform 5.0 upgrade: stabler, better UX, open ecosystem. AI products: Event / Content / Video / Sales “Xiao Jing Ling” spirits for acquisition and sales conversion.

**Tech lead:** Keep investing compute + talent; stay close to user scenes; feedback loops; open connectors so marketing gets one-stop stack and partners win together.

**Ecosystem:** Bridge model vendors and partners. 2023 AI summit watching → 2024 launched 10 standard marketing scenes + 4 AI products; Aug 100+ customer asks; Sept closed-door with ~100 clients → 2 partners; Oct open Marketing Platform 5.0; Nov ecosystem conference.

**Four challenges:** (1) uneven AI literacy (AI = only RPA); (2) weak digital foundations (Excel/legacy silos); (3) generic AI vs. customized scenes (hard/costly/slow); (4) missing dual-fluent AI+domain talent. Global: U.S. took ~70% of 2023 AI startup funding; China has scale + scene density (e-commerce, finance, healthcare).

**2024 watch:** clean energy, AR/VR, blockchain/Web3 matter — but more important is audiences cooling from AI hype toward realistic timelines for real-world change.

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20241024a05zq300
On-site reading page: https://ffcap.cn/en/research/20241024a05zq300